Marketing Executive
Al Tayer Group
Total years of experience :14 years, 9 Months
Develop marketing plans and media plans
Plan and execute in-store promotional activities
Analyze post promotion reports
work closely with the CRM, PR, and Events teams
In charge of Direct Marketing activities - E-mailers, SMS messages and catalogue's
Calculate pre and post ROI's for in store promotions.
Develop marketing calendars and budgets
Current Portfolio: Armani Group, Coach, DVF, McQ, Maje, Thomas Pink, Sandro.
Previous Portfolio: Armani Group, Coach, Jimmy Choo, Dolce and Gabbana.
In charge of Direct Marketing activities - E-mailers, SMS messages, brochures, catalogues.
In charge of finalizing artwork for in-mall and outdoor branding activities following the brand guidelines.
Act as a single point of contact between Principals, Suppliers, Event Organizers, Visual Merchandisers, Operations and Marketing support teams while organizing marketing campaigns, and events.
Assist in developing Marketing calendars and budgets
Maintain up to date information on all estimates, LPOs’, invoices, data on SMARTPLAN.
Source suppliers for packaging items, stationary, receive samples and negotiate price and quality.
Work closely with the manager on creating and executing in-store promotions and activities.
Monitor overall effectiveness of promotions/ launches and other marketing- related activities through sales information, flyer response rate etc. Prepare analysis reports, including possible suggestions and feedback on results
Prepare briefs for promotions and events.
Liaise with media department on media plans and buying and insure all approved media plans are executed on a timely manner.
Calculate pre-ROI and post-ROI for promotions
Preparation, computation, and compilation of feasible quotations for tenders, offers to clients or dealers/agents in timely manner. Handle 6 GCC countries
Keep track of all projects handled for future revalidations. Maintain all relevant reports like stock reports, back orders reports, purchase prices
In charge of ordering catalogues (Brochures, datasheets) and insuring availability of stock.
Handle first phase of Orders and control enabling further processing by Logistics team.
Handled tenders and orders of over 7million Euros.
Oversee the administration, implementation & data maintenance of sales support Software (Share)
Enter customer orders, issue customer invoices, and issue internal & external P.O. requisitions
Assist the manager with entering data in SAP. Monitor orders and contracts and check for any mistakes.
Assist with the monthly planning of Ultrasound Units Order income and turn over.
Attend to all queries of the accounts (Agents). Attended the annual Share “Key Users” conference in Germany- Nuremberg on April 11th 2012
Generation of new business opportunities through leads and cold calling.
Development and retention of client relationships and insuring consistent satisfaction.
Meeting monthly sales targets.
Responsible of handling a Portfolio of 130+ Accounts (Companies)
Overseeing the fulfillment of training and customer care.
Key Results:
Listed as a Top Performer for the months of April and May 2008
Achieved client retention rates of 100%
Regularly achieved monthly targets
