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christine habr, Marketing Executive

christine habr

Marketing Executive·Al Tayer Group

United Arab Emirates

Bachelor's degree, Marketing and Advertising

Work experience

Total years of experience: 16 years, 11 months

Marketing Executive

June 2015 - Present

Al Tayer Group

Dubai, United Arab Emirates

June 2015 - Present

Develop marketing plans and media plans
Plan and execute in-store promotional activities
Analyze post promotion reports
work closely with the CRM, PR, and Events teams
In charge of Direct Marketing activities - E-mailers, SMS messages and catalogue's
Calculate pre and post ROI's for in store promotions.
Develop marketing calendars and budgets

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Operations Coordinator - Luxury Brands

May 2014 - Present

Al Tayer Group - Insignia

Dubai, United Arab Emirates

May 2014 - Present

  Current Portfolio: Armani Group, Coach, DVF, McQ, Maje, Thomas Pink, Sandro.
 Previous Portfolio: Armani Group, Coach, Jimmy Choo, Dolce and Gabbana.
 In charge of Direct Marketing activities - E-mailers, SMS messages, brochures, catalogues.
 In charge of finalizing artwork for in-mall and outdoor branding activities following the brand guidelines.
 Act as a single point of contact between Principals, Suppliers, Event Organizers, Visual Merchandisers, Operations and Marketing support teams while organizing marketing campaigns, and events.
 Assist in developing Marketing calendars and budgets
 Maintain up to date information on all estimates, LPOs’, invoices, data on SMARTPLAN.
 Source suppliers for packaging items, stationary, receive samples and negotiate price and quality.
 Work closely with the manager on creating and executing in-store promotions and activities.
 Monitor overall effectiveness of promotions/ launches and other marketing- related activities through sales information, flyer response rate etc. Prepare analysis reports, including possible suggestions and feedback on results
 Prepare briefs for promotions and events.
 Liaise with media department on media plans and buying and insure all approved media plans are executed on a timely manner.
Calculate pre-ROI and post-ROI for promotions

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Regional Tendering Officer

December 2009 - July 2013

Siemens

Dubai, United Arab Emirates

December 2009 - July 2013

 Preparation, computation, and compilation of feasible quotations for tenders, offers to clients or dealers/agents in timely manner. Handle 6 GCC countries
 Keep track of all projects handled for future revalidations. Maintain all relevant reports like stock reports, back orders reports, purchase prices
 In charge of ordering catalogues (Brochures, datasheets) and insuring availability of stock.
 Handle first phase of Orders and control enabling further processing by Logistics team.
 Handled tenders and orders of over 7million Euros.
 Oversee the administration, implementation & data maintenance of sales support Software (Share)
 Enter customer orders, issue customer invoices, and issue internal & external P.O. requisitions
 Assist the manager with entering data in SAP. Monitor orders and contracts and check for any mistakes.
 Assist with the monthly planning of Ultrasound Units Order income and turn over.
 Attend to all queries of the accounts (Agents). Attended the annual Share “Key Users” conference in Germany- Nuremberg on April 11th 2012

Company industry:
Other Healthcare Services
Job role:
Sales

Relationship Manager

February 2008 - February 2009

Bayt.com

Dubai, United Arab Emirates

February 2008 - February 2009

 Generation of new business opportunities through leads and cold calling.
 Development and retention of client relationships and insuring consistent satisfaction.
 Meeting monthly sales targets.
 Responsible of handling a Portfolio of 130+ Accounts (Companies)
 Overseeing the fulfillment of training and customer care.

Key Results:
 Listed as a Top Performer for the months of April and May 2008
 Achieved client retention rates of 100%
 Regularly achieved monthly targets

Company industry:
Human Resources Outsourcing
Job role:
Sales

Education

American University in Dubai

May 2007

May 2007

Bachelor's degree, Marketing and Advertising

United Arab Emirates

Skills

Business Relationship Management
Expert
Business Relationship Management
Expert
Client Retention
Expert
Client Retention
Expert
Account Handling
Expert
Account Handling
Expert
Accounting
Expert
Accounting
Expert
Business Relationship Management
Expert
Business Relationship Management
Expert
Client Retention
Expert
Client Retention
Expert
Account Handling
Expert
Account Handling
Expert
Accounting
Expert
Accounting
Expert

Languages

English

Expert

Arabic

Expert

French

Intermediate