Head of Digital CE
Chubb
Total years of experience :17 years, 5 Months
Leading Digital marketing and enablement for continental Europe - 8 markets.
Enabling playbooks, digital practices and e-commerce use cases for insurance business
Support all local teams execute hi level standard of quality to hit business goals.
Lead of 10 markets across Asia
Strategy for Social Media Marketing, Content planning
Media plan execution with third party agencies
Launch social selling programme with 500+ agents in APAC
Responsible for managing P&G Prestige brand / SKII account for ASEAN markets. Scope includes CRM for retail and driving digital revenue streams via multiple touch points (online, mobile, and social).
CRM strategy and execution for Singapore, Malaysia, Thailand and Indonesia (Plan, follow-up, analytics, reporting, data segmentation)
Mobile strategy and implementation for P&G (mobile / online redemption application)
E-commerce strategy and deployment of new e-retail channels in China
Managing budget of 1M SGD for the region
Leading OSIM e-commerce sales in France and Europe
Responsible for setting-up online marketing plan, IT operations of a video streaming platform and content marketplace across APAC. Scope included online marketing plan, digital media buying, PPC, Analytics, measuring KPI’s, customer acquisition and community management.
Projects included clients from both local and international brands, MNC’s (HP, Coke, MTV, Chanel)
Managed a team of 4 : webmaster, community manager, office manager + contractors, vendors
Responsible for managing digital media and interactive services for e-commerce operations. (Internet, ITV, Extranet, and mobile devices).
Oversaw product and marketing requirements, project implementations, vendor management, data and contents, reports generation, SEO, Internet dashboard creations, and legal and business contracts with Agencies and designers.
Projects implemented are based in France, Europe, Africa, Asia and North America. This includes Ladbrokes betting stores and Interactive data for points of sales in the UK and special event races like the Dubai and HK Cups in Asia.
Managed a team of webmasters and editors, and oversaw a team of 10 customer service agents at the Customer helpdesk.