Head of Commercial
Mano Africa
Total years of experience :20 years, 9 Months
Develop and manage a team of 2 Commercial leaders and 2 heads of operations in 2
Countries (Angola and Nigeria).
Establish an in-depth understanding of the Market, data and competitive landscape to
achieve category growth.
Develop and execute short and long-term strategies to improve category.
performance and delivery service.
Collaborate with cross-functional teams to ensure product assortment is in line with
customer needs.
• Manage vendor relationships to ensure product availability and profitability.
Develop and implement innovative strategies to drive online sales and increase.
customer engagement.
Manage a team of developers and designers to create an engaging and user-friendly.
ecommerce experience.
Develop and monitor KPIs to measure the performance of ecommerce initiatives.
Optimize SEO and SEM campaigns to increase website traffic and drive online sales.
Define and apply for Dark stores, planogram to facilitate the picking of the products.
Develop and implement effective training programs to ensure the highest level of
customer service.
Implement new processes and procedures to improve efficiency and reduce costs.
Develop and manage store budgets, ensuring cost-effective operations.
Ensure compliance with all safety and security regulations.
Mentor and coach managers and staff to maintain a high level of performance.
Develop and implement SOPs and KPIs to ensure efficient day-to-day operations.
Improve supply chain processes to reduce shipping and delivery times by 20%
Drive category performance through detailed analysis of product assortment, pricing
change analysis, historical changes and future forecasting and vendor proposals and
agreements.
Lead the category planning process, highlighting growth opportunities, and identifying
business targets through category, shopper and market analysis.
Analyze data or insights to determine industry and consumer trends.
Strive to continuously update and maintain assortment strategies to reflect market trends,
local needs and preferences based on data-driven analysis.
Establish and implement a category sales plan that meets agreed sales, margin and profit
targets.
Negotiate best buying prices with suppliers and obtain maximum possible discounts while
managing purchases to optimize rebate.
Coordinate with the IT team to control the master database and update system price list,
new item creation, product description, barcode creation, cost price, and data clearing.
Review and analyze feedback from warehouse team, on suppliers, quality of products, and
plan actions in accordance to optimize sales growth.
Coordinate with the IT team to control the master database and update system price list,
new item creation, product description, barcode creation, cost price, and data clearing.
• Provide strategic leadership to drive business objecves, opmizing crical processes for impacul results.
• Managed a robust retail network, overseeing 300+ employees across 19+ hypermarkets, supermarkets, and convenience stores in Abu Dhabi.
• Accountable for P&L management, steering revenues and monitoring annual costs and expenses to achieve a 7% YTD EBIT in 2021.
• Orchestrated stakeholder coordinaon, craing and execung comprehensive business plans encompassing financial goals, budgeng, channel strategies, and resource allocaon.
• Boosted sales through innovave merchandising and promoonal enhancements.
• Conducted rigorous store audits, parcularly in fresh food secons, ensuring excellence in quality, pricing, promoons, hygiene, and compliance with food safety and health standards.
• Culvated enduring supplier partnerships, providing pivotal leadership at crical customer touchpoints.
7-Eleven, is the world’s largest convenience retail chain and the company operates (franchises or licenses) more than 65 000 7-Eleven stores in 18 countries. Seven Emirates investment is the master franchisee for UAE, with a challenging expansion plan for the 10 futures years.
Reporting to the President, I have the priority to develop the company at its maximum, and to expend the number of stores to 20 in 2017, and gradually till 2025.
Duties include oversight of all functions of the organization. Working with the board of directors on long term strategy and short-term execution.
Rate, organize, and effectively lead subordinate employees to ensure revenue growth and upbeat.
Exercise adept managerial approaches to assure customers with a great shopping experience.
Determine optimal organization structure; recruit direct reports consisting of Finance & Operations, HR, Merchandising, Store Planning, Marketing, and Store Operations executives.
Create target list of potential stores and direct lease negotiations for mall and street locations; supervise store design and construction reflecting the corporate roll-out aesthetics.
Create and launch new products, services and programs that increase recognition and Financial results.
Prepare and oversee annual strategic plan and budget.
Prepare and launch the 7eleven franchise system in UAE.
General Manager at TOP 7
Established in 2015, Atelier de Jacques is one of the professionally managed Companies in the UAE, which cater to the specialized Bakery market. and has grown from strength to strength to become today a reputed bakery “kitchen”. Atelier de Jacques is making a blend of handmade, freshly baked French goods on a daily basis-quite unique in the UAE. We produced for high end retail gourmet stores, fine dining restaurant, but also for our 7eleven stores.
I manage a team of Business development manager, chef, and bakery staff to produce fresh and frozen daily bread and pastry, 365 days a year.
Milk and honey is a gourmet concept, which includes as per today, 2 stores in upscale neighborhoods in Dubai (Meadows and Palm Island), 2 coffee shop and a trading company products M & H imports (mainly from Australia, UK and France). In constant expansion, 2 gourmet shops have been opened in 2015.
Reporting to the CEO, I define business objectives, business analysis and chooses the axes changes. I am responsible for the management of the business entity and enforce security procedures and hygiene.
Responsible for purchasing, marketing, and advertising.
Responsible for merchandising and importing.
Responsible for a total team of 60 people divided into four divisions: shops, central purchasing and sales, warehouse and F&B division.
Responsible for team leadership, coaching and detection of evolutionary potential.
Department FMCG : manage 4 section managers, 34 staffs and 140 merchandisers.
In charge of the department sales and profit generation while minimizing stock level and maximizing efficiency
Prepare annual budget and business strategy for the FMCG Department.
Manage the performance of the whole department, sales, margins, stock level, etc.
Define department goals and objectives and communicate them to the category managers.
Negotiate and secure the most competitive terms on long term procurement agreements with preferred suppliers to ensure firm fixed prices, delivery schedules as well as ensure terms and conditions are clearly defined and understood by both parties.
Set up implementation rules of each FMCG category through planograms.
Prepare promotions for the FMCG section and leaflets according to the themes.
Review and assess the results achieved during the year and draw the sales plan for the coming year.
Monitor competitors’ activities.
Provide guidance and advice to category managers.
Manage day-to-day operations of the department
Deira is the store number 2 in All GCC.
Department head light household : manage 5 section managers, 26 staffs and 120 merchandisers.
Manage and follow the section managers to reach their targets
Manage and control the purchase.
Define the marketing strategy.
Manage, train and coach the team, and detect potentials managers.
Prepare annual budget and business strategy for the department.
Managing performance of the department: sales, margins, rebates, fees, staff cost, stock level, solving problems...
Opening of a new hypermarket (Carrefour Mirdif):
selection of the suppliers, negotiation of the opening fees, selection of the staffs and section managers, training, display…
opening date:16th of March 2010.
Department head light household : manage 4 section managers, 22 staffs and 120 merchandisers.
Prepare annual budget and business strategy for the department.
Managing performance of the department : sales, margins, rebates, fees, staff cost, stock level, solving problems...
Number 2 in the store, replace the general manager when he is absent (off, vacation...).
Department head LHH
Department head light household : manage 4 section managers, 23 staffs and 120 merchandisers.
4th Carrefour in the Middle East.
Prepare annual budget and business strategy for the department.
Managing performance of the department: sales, margins, rebates, fees, staff cost, stock level, solving problems...
Number 2 in the store, replace the general manager when he is absent (off, vacation...)
head of file Light household for Carrefour South of UAE ( 5 stores ).
Department head Light household (DIY, houseware, stationary, camping, house equipment, car, toys, library, sport, luggage)
Department head FMCG (consumer goods:OPSS, dry food, DPH, beverage)
open the third store in Qatar (Landmark)
meet and exceed budgetary targets
Manage performance by conducting annual and monthly reviews, setting clear and specific objectives
maintain expense controls, coaching and motivation of the team.
Maintain a good working knowledge of the country specific labour law and cultural ethics to ensure best administrative and business practices
Section manager in Carrefour Deira :
- section stationary, library and luggage
- section toys, sport.
- Section frozen.
section manager
opening of the new Carrefour Sharjah (sept 2001) as section manager Stationary, library and luggage
European Diploma of Higher Education - marketing (dees)
BTS action commerciale = Management commercial opérationnel