Brand Manager
AWA Group (AWA Food Solutions)
مجموع سنوات الخبرة :10 years, 5 أشهر
• Strategic Brand Leadership: Steered three brands (Sweet and Slim - FRRAP IT - SquEazy), developing and executing a marketing strategic plan.
• Product Innovation & Positioning: Launched new Frapp It flavors (Instant Frappe) and a new line extension (Smoothies), and new sizes for (Sweet & Slim) to leveraging consumer insights to align products with health conscious preferences, resulting in increased market penetration and positive brand positioning.
• Digital Marketing Impact: Executed data-driven digital marketing strategies, optimizing online presence and social media engagement.
• Team Leadership & Collaboration: Led cross-functional teams, fostering collaboration across marketing, sales, and product development, resulting in cohesive efforts that translated into successful brand initiatives.
• Budget Optimization: Demonstrated fiscal responsibility by efficiently managing marketing budgets, achieving impactful results and optimizing resources in line with the strategic plan.
• Building the food business from scratch and successfully launching a snack category (3algahez).
• Develop and implement comprehensive brand strategies to enhance brand equity.
• Assist in the preparation of the route to market across Egyptian regions and sales channels.
• Develop a brand forecast for the following year and the next five years.
• Conduct market research to understand more about customer needs, habits, and trends.
• Creating and implementing a marketing activity plan to assist the sales team in achieving their sales goals.
• Collaborate closely with the sales team to guarantee plan and target achievement.
• Coordinate with third-party vendors to carry out promotional events and campaigns.
• Using the retail audit system, evaluate brand performance to assess the current condition and make future plans.
• Work collaboratively with the art team or third parties on package designs and amendments to achieve market readiness.
• Conduct market visits to ensure the brands position in the market and to track rival share and new releases.
• Plan and carry out activities to reach the target audience through the most relevant channels (social media, e mail, TV, etc.)
• Assist in the analysis of marketing data (campaign results, conversion rates, traffic, etc) in order to assist design future marketing strategies.
• Develop a brand activation strategy for the team.
• Create and manage a schedule of brand activation events, campaigns, and production items and materials; and analyze the effectiveness of prior campaigns.
• Informing customers about the product (through brand activations)
• Supervising sponsorship strategy, which includes (but is not limited to) sponsor partner selection, implementation, and maximizing sponsorship properties.
• Organizing partnership activations and managing flagship store events and activations.
• Plan and execute initiatives to grow awareness and increase brand consideration, across marketing channels.
• Drive cross-functional collaboration to optimize the outcome of brand initiatives (product teams, content departments, marketing, CRM, CS).
• Identify customer touch points and implement the right actions and communications.
• Working closely with external agencies, internal stakeholders, and country managers.
• Support the marketing departments initiatives with the planning, executing, and tracking of marketing programs such as events or events production.
• Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral.
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating reports
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
• Meeting clients to discuss their advertising needs
• Working with account planners to devise a campaign that meets the clients brief and budget
• Presenting campaign ideas and costing to clients
• Negotiating with clients, solving any problems, and making sure deadlines are met
• Checking and reporting on the campaigns progress
• Making pitches to win new business