Digital Marketing Supervisor
KnowledgeCity
مجموع سنوات الخبرة :7 years, 11 أشهر
and execute social media strategy through competitive research, platform
determination, benchmarking, messaging and audience identification.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social
media and display advertising.
- Maintaining the social media presence across all digital channels.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Brainstorm new and creative growth strategies.
- Collaborate with agencies and other vendor partners.
- Developing content plans for the website.
- Optimize content for plans for social media.
- Measure and report performance of all digital marketing campaigns, and
assess against goals (ROI and KPIs).
- Define, propose, and execute annual plan based on goals established in
the long-range strategic plan.
- Managed the blog space and took part in weekly copy writing.
- Research SEO keywords to use throughout the company's website and
marketing materials.
- Update content and website links for maximum optimization and search
engine rankings
Lead digital marketing campaigns from the ideation stage through to their
execution, implementation, optimization, and performance reporting.
• Manage the digital advertising strategy (Google, Instagram, Facebook, Twitter,
LinkedIn, YouTube, etc.) to serve ads cross-channel to intended targets
properly optimizing content and budgets to drive positive results.
• Manage paid media advertising and keywords- including budgeting, bidding,
and performance reporting for Google, YouTube Display, Google Shopping,
Amazon, and emerging channels.
• Manage paid social media- including budgeting, bidding, audience setting,
optimizing, daily ad management, and performance reporting across all social
media channels.
• Manage email marketing- including flows, triggers, building, strategy
for automation and batch sends, A/B testing, subscriber list/segment
management, and performance reporting.
• Manage SMS marketing- including flows, triggers, building, strategy
for automation and batch sends, A/B testing, subscriber list/segment
management, and performance reporting.
• Manage loyalty marketing program- including platform management,
automation, campaigns, subscriber list/segment management, marketing, and
performance reporting.
• Measure and report on performance KPIs for all digital marketing campaigns
holistically and assess against company goals.
Planning digital marketing campaigns, including web, SEO/SEM, email, social
media, and display advertising.
• Maintaining social media presence across all digital channels.
• Promoting & increasing brand awareness and market share.
• Coordinating digital marketing strategies with the company board and social
media team.
• Overseeing branding, advertising, and promotional campaigns using the
company different platforms.
• Up to date with the latest trends and best practices in \[removed\] marketing
measurement.
• Deploying successful marketing campaigns and own their implementation
from ideation to execution.
• Producing valuable and engaging content for our website and blog that
attracts and converts our target groups.
• Collaborate with agencies and other vendor partners.
• Measuring and reporting on the performance of marketing campaigns, gaining
insight, and assessing against goals.
• Analyzing consumer behavior and adjusting email and advertising campaigns
accordingly
Using social media marketing tools to create and maintain the company’s
brand
• Interacting with customers and other stakeholders via the company’s social
media accounts
• Analyzing the hospital’s digital marketing plan and social media strategy
and identifying strategic weaknesses and making recommendations for
improvements
• Researching social media trends and informing management of changes that
are relevant to the company’s marketing activities
• Setting key performance indicators (KPIs) for social media campaigns, such as
targets for a certain number of shares or likes and measuring a campaign’s
performance against the KPIs.
• Contacting with influences and making deals with them.
• conduct Social media content strategy and Monthly Calendar
develop creative and engaging social media strategies
• manage the day-to-day handling of all social media channels such as LinkedIn,
Facebook, Twitter, Instagram, adapting content to suit different channels
• oversee, plan and deliver content across different platforms using scheduling
tools such as TweetDesk, Hootsuite.
• create engaging multimedia content (and/or outsource this effectively) across
multiple platforms
• develop, launch and manage new competitions and campaigns that promote
your organization and brand
• form key relationships with influences across the social media platforms
• undertake audience research
• manage and facilitate social media communities by responding to social media
posts and developing discussions
courses: Digital Marketing Certificate, AUC, School of Business, Egypt,Cairo