Business Journalist & Senior Media Relations Consultant (freelancer)
HR Revolution Middle East Magazine
Total years of experience :11 years, 1 Months
- CPJ JOURNALIST: wrote and published articles about empathetic leadership, D&I, women empowerment, and human rights in the Workplace. Interviewed international business and Thought Leaders.
- MEDIA RELATIONS: crafted impactful press releases and provided live media coverage at HR-related international conferences and summits across UAE, the US, Italy, and India.
- MEDIA PARTNERSHIPS: successfully finalized over 20 Media Partnerships with globally renowned clients.
- Developed the Communication strategy for the Agency’s launch.
- Conducted in-depth market research to identify potential SME clients.
- Created a winning portfolio, acquiring 70% of targeted clients within the first business year.
- Liaised with the Visual Marketing and Social Media Teams and delivered a winning market positioning strategy through persuasive copywriting, storytelling, and effective communication.
- Reviewed VISA applications.
- I helped improve the operational systems, processes, and policies to support the Italian government’s mission abroad.
- Implemented productivity, quality, and customer service standards
- Checked and updated the AIRE (Registry of Italian Residents Abroad).
- Managed electoral procedures for Italians abroad.
- Supported back-office activities and managed Italian Nationals' inquiries.
- I provided smooth and effective communication by liaising with CKGS and the Consulate's visa office.
2018: three months internship
2018 - 2020
- Joined the MENA Directorate General for Political Affairs and Security.
- Supported Senior Diplomats in arranging bilateral, confidential, and international meetings with Foreign Offices and intergovernmental bodies, including the annual UN Women’s Assembly and the Human Rights Council.
- I wrote and translated speaking notes and formal speeches for the Director General and MOFA’s Cabinet.
- Facilitated communications between the Directorate General and external offices (NGOs and semi-government bodies) by streamlining the processes.
2015: six months internship
2015 - 2018
- I handled internal communications and assisted the PR Office Team with administrative tasks.
- Contributed to the University's reputation by managing diverse front-office Teams.
- Organized Orientation Days and Job Fairs for fresh graduates, created social media campaigns and liaised with the Communication, Psychology, and Social Sciences faculty.
- I maintained the Institutional website's "NEWS" section with regular updates and articles.
2013: three months internship
2013 - 2015
- Transcriber and interviewer, ensuring that all stories were fact-checked and proofread before printing and publication.
- Acted as a personal assistant to commissioning editors, managing press releases, and the peer review process.
- Read pitches for books from prospective authors.
- Maintained contact between authors and editors-in-chief and ensured smooth communications.
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