Category Manager
Sephora Middle East
Total years of experience :14 years, 9 Months
Based in Dubai, Sephora Middle East Head Office
Managing the full makeup category across 5 markets (UAE, Qatar, Bahrain, KSA, Kuwait)
Drive the 3 axes brands performance on a regional level through a range of activities in line with Sephora and brand strategies:
- Development of annual brand plans aligned with the long term plan for the category and brands;
- Identification of growth opportunities to maximize brands performance to increase brand strength and resulting sales performance;
- Liaising with marketing team for development of appropriate marketing activities (events, digital & social media...);
Natural Origin Cosmetics;
Strategic brand management, merchandising, media booking, PR, events, budget control, press/advertising
- Master in International Business, honors Focus on marketing and finance Classes included: finance, international finance, marketing, international marketing, market information management, business game of strategic marketing, teamwork and communication.
