CLAUDIA SOFIA MOSQUERA

Global events company specializing in the creation and production of large scale, cultural and corporate events.

Manages large scale events in UAE and KSA. Manages a Budget up to US$50M. I create exclusive concepts for the markets and take them to live finding the right sponsors, partnerships and government support.
I’m in charge of the revenue of the company and of all the strategies to make it grow.

Bnf event management & etertainment - Dubai, UAE
International company with more than 15 years in the market with two branches (Colombia and UAE), specialized in event managemnt and entertainment. The company has six (6) business units and owns and produces the biggest latin festival of the middle east.

MY ROL:
Reporting to the CEO of the company. Manages a Budget up to US$2M.
Main Responsibilities:
I’m responsible for the growth and correct positioning of the company's business units in the market, guaranteeing the profitability of
each of them. I increased the sales by 478% in the first year and I have reported an average of a gross profit of 44% during my management. I have conducted over 950 successful events including the biggest cultural exhibition in the UEA, “Van Gogh Alive, the
experience”, with which I reported a net profit of USD368K.

It is an advertising agency and worldwide leader. The group has its own BTL agency called "momentum".
Reporting to the General Manger of momentum and the President of McCann. Manages a Budget up to US$600K.
Main Responsibilities:
-Full end-to-end management of the most important and biggest events of the agency.
-Create and execute own Special Projects of the agency, represented in conducting mass events of great impact.
-Develop and implement marketing, advertising, promotion and commercial strategies (domestic and internationally) for each project, in order to comply fully with its objectives, ensuring the profitability of each project.
Most outstanding achievements:
-Creation and implementation of one of the most shocking events of the country culturally, THE BEATLE EXPERIENCE translated into a real experience for the consumer never lived before, lasting 2 months. 60K people attended de exhibition. September to October 2012.
*Creating-store merchandising grants a return of 49% to the overall project.
*Creating a PR strategy that represented an impact of US$1, 5M.
*Formulation of marketing strategy of the complete concept abroad, leaving negotiations in the closure process with Mexico, Brazil, Argentina, Chile and Panama.
*Designing sponsorship strategies according to the needs of each brand.
Other Projects, created and planned for its implementation:
-National event held in five (5) cities in simultaneous with the Ministry of Labor focused to meet the need for "A job as it should be". November and December of 2012. Profitability for the company achieved 52%. People in charge: 40. 25K people impacted.

Professor of the School of Business Administration (EAN) in the Specialization Program in Management Companies, Services and Products for Music, Artist Management and Representation, teaching the subjects Management and Marketing.

Professor at the “Sergio Arboleda” University in the Diplomat program of MUSICAL MANAGEMENT and MANAGEMENT of CULTURAL INDUSTRIES, teaching the subjects Management, Marketing and Strategy & Management.

Italian business group specialized in display, transmit and promote Latin American culture through various products and services: LATINOMERICANDO EXPO (1M of visitors), the company leading product represents 90% of the profits of the group (the EXPO is dedicated to the Latin American culture, is the largest in the world, it takes place in the city of Milan during 62 consecutive days and manages the biggest and most important agenda of concerts in Europe), web site, TV at local and national level, editor and radio.

Position that reported directly to the CEO and was responsible of all the company staff (35 people). Budget: 1.5 million Euros yearly.
Main Responsibilities:
-Structuring and strengthening the area of marketing and continuous improvement of the high impact processes on the area management and its interaction with all areas of the company.
-Formulation and development of strategies for sustainable growth and profitability of all product lines and services of the company.
-Management of operations management with each of the countries participating in the EXPO.
-Responsible for meeting sales targets, market indicators and consumer communication and profitability of the brands.
Most outstanding achievements:
-Design and implementation of the marketing strategy for the group with emphasis on Europe and Latin America. Regarding the leading product of the company, change the concept of "Festival" to "EXPO" giving the show an international character and making the 36% of visitors to be the European and not exclusively Latin public.
-Formulation of an aggressive marketing strategy for the EXPO to allow the standardization of exhibitor’s participation rates, ensuring a 22% increase in the profitability of the operation.
-Rethinking strategy participation of exhibitors, making significant efforts with the embassies of 22 countries in Latin America.
-Restructuring the online communication strategies and TV own programs, going through a national and international impact.

Leader in the domestic market in the assembly and production of large events for national and multinational companies and consumer products. Management of musical artists. Its events impacted from 200 to 95K people.

This post reports directly to the Board. It is responsible for four (4) National Account Directors and all staff hired for each Project (from 15 to 100 people). Budget: up to US$400K per event.
Main Responsibilities:
-Formulation and implementation of marketing strategies focused on meeting the goals of each client.
-Create high-impact events with creative concepts related to the objectives of each client.
-Develop and coordinate the implementation of platforms activation of each brand.
-Budget Management of each client and procurement, control and direct hiring of all the suppliers involved in each project.
-Realization of massive concerts being responsible for the sponsorships strategies and for the PR plan (from 1K up to 95K attendees).
-Exclusive-Management of the Colombian artist "mauricio & palodeagua" to the world.
Most outstanding achievements:
-Helped position-leading brands in the market by increasing the market share of each, through exclusives events:
*Nationwide launch events: the brand KOOL from BAT, increased its market share from 5% to 18% and became the No. 1 brand into the youth segment in Colombia. 85k people impacted.
*Nationwide events: the brand SERETIDE from GSK positioned itself as a leader in the segment of products for asthma and its market share increased by 13%. The event was recognized as the highest impact in the medical field. 5K people impacted.
-Formulation and implementation of the marketing strategy for the artist "mauricio & palodeagua" making its position as one of the most important artists of the country between 2004 and 2011. His genre called "Tropical Fusion", reached a market share of 87%.

Some clients that have undergone events under CM strategies, focused on the launch and/or positioning of brands:
DIAGEO DE COLOMBIA: Brands JOHNNIE WAKER RED LABEL, SMIRNOFF and GREEN LABEL, BRITISH AMERICAN TOBACCO (BAT): Brands: KOOL, BELMONT and LUCKY STRIKE, NESTLE: Brands: MAGGI, MILO, SALTIN, NESTLE (as corporate vision), GLAXO SMITH KLINE: Brands: Seretide, “Emulsión of Scott”, Cervarix and Latin hematologic oncology, SABMiller: Brands: CLUB COLOMBIA, COSTEÑA y BARENA, BBVA: Brand: BBVA (bank plans for youth, corporate events and concerts), COCA-COLA DE COLOMBIA: Brands COCA-COLA, QUATRO and SPRITE, EXXON MOBIL: Brand: EXXON MOBIL, SHELL DE COLOMBIA: Brand: SHELL, FRITO LAY: Brand RUFFLES y DORITOS, MONSANTO INC.: Brand NUTRASWEET y SABRO, DHL: Brand: DHL, among others.