Business Development Director
Resource Performance Management
Total years of experience :20 years, 6 Months
The primary focus is to build market positions by locating, developing, defining, negotiating, and closing business relationships
• Manage teams of SMB and Key Account tele-sales executives selling into UAE, Saudi Arabia, Kuwait, Qatar, Oman, Lebanon, and Jordan etc
• Responsible for all sales functions dealing with multinational, large, small and medium businesses in the Gulf region.
• Sales forecasting, planning, training, marketing, advertising and internal company reporting
• Responsible for product improvement
• Staff selection and training
• Develop marketing and sales products and programs
• Acquire new customers from across the middle east region
• Prepare training & information material
• Conduct internal and external presentations
• Manage day to say sales operations
Brought an innovative Korean Health product to the Middle East, Thermal Massage Beds. Sold through unique FREE TRIAL centers across the world. Personally launched the first demonstration centre and regional head office and sold over 400 within the first three months of starting. Created Promotions and positioned the product to the target market.
Responsible for 100% new business development.
Major successes include:
Hitting and exceeding all targets. Increasing sales from nothing to selling 40 units per week.
Responsible for managing marketing of events for corporate entities and public audience; generating sales from various events.
Entrusted with the additional responsibility of launching centers and sales offices in Kuwait, Oman and Sharjah.
To market / sell Exhibitions, Events, Conferences, Training seminars by creating awareness though mail, fax, email, telesales, website and more.
To manage all these marketing channels effectively, within a budget and also under time constraints. To maintain existing and develop new customer relationships, ensure and achieve maximum revenue.
Main point of contact for the exhibitors and media partners Do internet based research of target segments to build/update and maintain a database of prospective clients and key decision makers. Develop a strong sales pipeline through a mix of email and telesales activities.
Maximizing efficiencies utilizing the full marketing mix to promote the show in alignment with the marketing strategy - from exhibitor promotions through to visitor promotions.
Developing, monitoring and actioning media deals with external organizations to ensure maximum exposure at lowest cost within approved budget.
Do internet based research of target segments to build/update and maintain a database of prospective clients and key decision makers.
Marketing Management including proactively communicate with exhibitors, clients and internal departments and manage internal teams & suppliers for timely execution of the marketing campaign.
Negotiate contract deals with Media Partners for the exhibitions and execution of marketing activities.
Develop marketing collateral and co-ordinate process with external suppliers (designers, printers and mailing houses).
Provide comprehensive onsite support for exhibitors and team to ensure successful event execution.
Manage process with Operations and external Contractors for successful implementation of onsite branding . Develop and publish event show catalogue - Handle process with internal teams and suppliers in totality