Cristina Villa

· Developed and launched of new products & identified gaps in the market
· Execute marketing strategies
· Brand activations in the point of sales

· Developed & implemented brand, marketing strategies
· Executional plans to drive business growth
· Monitored sales, budget, timelines, pricing, competitors to boost performance
· Efficiently managed portfolio, developed and launched of new products & identified
gaps in the market

· Analyze market & competition reports. Create action plans to drive business growth
· Deliver annual business plans to achieve KPI´s, make sales forecast
· Manage portfolio, launch & develop new products (NPD), monitor performance of products: market share, sales volume, revenue,
profit growth
· Monitor advertising & promotion budget. Activate plans & monitor campaigns
· Brief ATL/BTL, creative and digital agencies to develop campaigns and create content
· Align opportunities, plans & best practices with stakeholders across brands
· Monitor performance of innovation & renovation of products

· Understand consumer needs, monitor consumer trends & competition. Steer data, insights, trends on markets & categories
· Organize and implement activations & monitor campaigns (ROI)
· Ensure innovations and renovations SKUs & labels are compliant to regulations
· Implement strategies and executional plans to drive business growth

· Analyze data, stock to understand issues & speed up the inventory rotation
· Create and automatized Excel and managerial reports

· Ensure timely delivery of products to stakeholders according to their needs
· Create PR & process PO. Negotiated best quality and terms with suppliers

Representative of Reckitt Benckiser, Procter&Gamble, Hershey, Mars, Barilla, Newells, Panasonic Brands

Learn & understand processes & importance of all the areas in a company & the best way to work together with stakeholders. Work in marketing, shopper marketing, supply chain, imports, exports, sales, procurement and accounting departments.