Crystal Coelho

• Devise initiatives that will assist in the retention of an existing customer base and generate new sales enquiries for the sales team
• Prepare, manage and deliver against the principle marketing plan detailing all activity
• Organize and manage off-site / on-site events, booking of space, exhibition units and livery on vehicles etc.
• Conduct mystery shopping against competitors to identify pricing policy and provide information to the General Manager in support of pricing strategy.
• Organize off -site product placement - initial contact, organizing materials needed, manning the stand if required and ensure that all enquiries are followed up with by sales executives.
• Ensure that customer database is accurate and conduct customer surveys to identify customer demographic to produce targeted campaigns.
• Negotiate advertisement rates with local publications and booking spaces, issue press releases to local publications and maximize exposure with minimum spend.
• Ensure company website is kept relevant and up-to-date.

• Monitors external business environment of the organization.
• Responsible for handling all media related requests from various Azizi departments
• Coordinate with the procurement department for any promotional merchandise requests
• Prepares reports and presentations as required by the Business Development Director
• Assist the Business Development Director in monitoring the activities of the competition
• Assist in undertaking market research and surveys.
• Assist the Business Development Director in reviewing the effectiveness of marketing activities
• Plans and implements events and other activities
• Coordinate and support the community relationship and investment (e.g. donations, volunteerism, community events, open houses, sponsorship, etc) activities of CR and PR consultants as required.
• Coordinates all the media and other public relations activities with the outsourced PR agency.
• coordinate and measure the effectiveness of the local Community Relations (engagement) program and activities

Provide professional and accurate administrative support to the sales team such as filing, printing, compiling and reporting
 Experience with working on Autoline.
 Researches, plans, organizes and conducts training programs, seminars and conferences for supervisory, technical and sales personnel
 Liaise with Audi Volkswagen Middle East regarding customer requests etc.
 Update weekly/monthly sales reports on AVME portal.
 Create CSS reports for management.
 Coordinate with sales consultant, centralize all orders, check that cars due for delivery go through the PDI process and are ready for customer pick up.
 Assist in inspecting cars when received from logistics to ensure that there is no damage and all relevant documentation is with each vehicle.
 Update current and aging stock & sales reporting on regular basis
 Manage retail and fleet stock for various branches.
 Ensure that the correct documentation is kept with each demonstration vehicle.
 Check that customers have provided driving license and all documentation has been completed prior to every test drive.
 Prepare internal reports for Demo and Service Loan Cars.
 handle invoicing including margin checks for retail & corporate customers
 Maintain payment records, monitor transactions and maintain filing system

• Manage logistics operations including all logistics assets in order to ensure timely and cost-effective delivery of Sea and Air freight • Co-ordinate and provide logistics support to ongoing air, land, sea or rail operations in the area • Identify, mobilize resources, implement and report on special logistic operations • Ensure that accurate and complete accounting, reporting and internal control systems are functioning and that all relevant records are maintained • Support logistics staff in other offices • Sourcing. Evaluation and maintenance of approved suppliers and performances of clearing and shipping agents • Ensure effective and timely delivery of approval local/international purchase orders to suppliers. • Coordinate purchasing, shipping and clearance of imports and exports. • Evaluate all quotations to ensure that the company procures quality items at the best price • Determines, reviews, and consolidates budget requirements • Establishes policies and procedures • Reviews budget requirements of logistics activities and directs consolidation of • logistic budget. • Perform other related duties and assignments

• Responsible for providing administrative support
• Liaise with other departments e.g. Purchasing, SHE-Q (Safety, Health, Environment and Quality Dept.) to obtain timely support for the programs
• Other shipping administration duties, arranging courier and ad-hoc office administration
• Handles and maintains records
• Logging all purchases into the centralized purchasing system for proper tracking and classification
• Maintains a large database of vendors and contacts within the industry
• Records or files copy of orders received
• Assist and support departments in the preparation of risk assessments
• Assists in maintaining a register of First Aiders and ensure the adequate provision of first-aid and welfare facilities
• Assists in reviewing Health, Safety and Environment Policy Statements
• Maintaining spreadsheet of completed competency assessments
• Assist with the preparation and submittal of weekly and monthly reports

• Manages specific interfaces for facilities or space, identifies most appropriate room configurations and seating arrangements • Manages technology interface such as equipment, testing, timing • Manages catering selection and execution • Manages scheduling and logistics for participants, as well as faculty or presenters • Manages vendor relationships such as design, hotel, catering, travel • Recommends, designs and manages social events and offsite team activities

• Looking after events that are running and monitoring trends of Cancellations, registrations & incoming queries.
• Collecting data & conduct market research for forthcoming events.
• Working with sponsors, media, exhibitors, suppliers and the team during the build-up to the event and during the event itself, to ensure the quality delivery of sponsor / exhibitor / media partner / patron benefits.
• General marketing administration.
• Ensuring conference agenda is updated regularly to reflect correct details regarding speakers.
• Updating internal marketing campaigns in Control Sheet.
• Supporting Event Management and other functions when required.
• Leasing with vendors for production of conferences and budgets approvals.
• Work with both Marketing & Sales Department to ensure timely and accurate campaign information is given including leads & current event information.
• To ensure the delivery of successful events according to approved budgets and deadlines by:
• Controlling the development of the conference agenda and topics, and identifying and securing key speakers.
• Assists with Event Management, including stage & exhibition set-up & AV Requirements
• Ensure that all event management details are conveyed to suppliers and the hotel and that they are correctly executed.

• Handling briefing of all clients.
• Making presentations and pitching ideas to the client.
• Responsible for various facets of the event such as venue, lights, sound, décor, Disc Jockey, set-up, permissions.
• Complete handling of payments to be made to suppliers.
• Coordinating events.
• Preparing Purchase Orders.
• Handling costing of events.
• Coordinating with Travels agents for bookings of staff and duty travel for events.
• Doing tie-ups for events.
• A major part of my responsibility was to organize events, promotion, exhibitions, and launches.

• Attending to all telephone calls to the CEO.
• Coordination of the different sales teams and their clients.
• Filing all necessary documents.
• Corresponding through email.
• Arranging for meetings and interviews for the CEO and all other Administrative duties.