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Cynthia Chouckry, Operations Manager

Cynthia Chouckry

Operations Manager·SQUARE CO.

Lebanon

Master's degree, counselling psychology

Work experience

Total years of experience: 6 years, 3 months

Operations Manager

January 2024 - Present

SQUARE CO.

Antelias, Lebanon Hybrid

January 2024 - Present

• Lead operational strategy and execution across cross-functional teams in a system integration and
telecom environment.
• Oversee performance metrics, streamline workflows, and ensure alignment with business goals
and client expectations.
• Manage internal communications, conflict resolution, and team coordination to foster a
productive and collaborative work environment.
• Facilitate regular reviews, promote professional development, and encourage accountability
across all departments.
• Serve as liaison with vendors and key clients to support project delivery and customer
satisfaction.

Company industry:
Construction & Building

Relationship Coach

December 2021 - Present

The Cee Cube,

Antelias, Lebanon

December 2021 - Present

• Provided one-on-one coaching sessions for individuals and couples, focused on emotional
wellness, self-awareness, communication, and relationship challenges.
• Applied evidence-informed methods grounded in psychology to support clients in overcoming
limiting beliefs and fostering personal growth.
• Designed customized coaching plans based on client goals, values, and behavioral patterns.
• Facilitated mindset-shifting conversations using active listening, reflective inquiry, and outcome
based goal setting.
• Maintained confidentiality and tracked progress to ensure impactful client experiences.
• Earned client trust through empathy, clarity, and consistent positive outcomes.

Company industry:
Personal Services

Relationship Coach

December 2021 - Present

Ceen

Antelias, Lebanon Hybrid

December 2021 - Present

Provided one-on-one coaching sessions for individuals and couples, focused on emotional
wellness, self-awareness, communication, and relationship challenges.
Applied evidence-informed methods grounded in psychology to support clients in overcoming
limiting beliefs and fostering personal growth.
Designed customized coaching plans based on client goals, values, and behavioral patterns.
Facilitated mindset-shifting conversations using active listening, reflective inquiry, and
outcome-based goal setting.
Maintained confidentiality and tracked progress to ensure impactful client experiences.
Earned client trust through empathy, clarity, and consistent positive outcomes.

Company industry:
Administration Support Services

Head of Accounts - Marketing & Brand Strategy – Digitaly UAE

December 2025 - February 2026

Digitaly.ae

Dubai, United Arab Emirates Remote

December 2025 - February 2026

Led account strategy and managed a portfolio of 20+ luxury and lifestyle client accounts across the GCC, Europe, and Lebanon, delivering integrated marketing solutions for multi-market brands.
Managed and mentored a team of 4 Account Managers, overseeing client servicing, workload allocation, performance, and strategic account growth.
Developed and executed integrated marketing, branding, and communication strategies aligned with clients commercial objectives, target audiences, and long-term business goals.
Directed brand positioning, content strategy, and multi-market communications, ensuring cultural relevance, premium brand consistency, and strong audience engagement across international markets.
Led cross-functional collaboration between creative, content, production, paid media, and digital teams to develop and execute integrated marketing campaigns, ensuring strategic alignment, timely delivery, and consistent brand excellence.
Served as the primary strategic advisor to senior stakeholders, presenting marketing strategies, campaign concepts, brand direction, and customer engagement recommendations to support business growth.
Oversaw a diverse portfolio of luxury, real estate, hospitality, fragrance, and personal branding clients, (multiple regional accounts)
Fostered long-term client partnerships through strategic consultancy and proactive relationship management, strengthening client retention, expanding account opportunities, and delivering sustained business value.
Managed marketing budgets and campaign resource allocation by translating client objectives into actionable marketing plans, coordinating with paid media teams on lead generation requirements, and overseeing campaign investments, activation budgets, and execution feasibility.
Analyzed campaign performance insights, audience behavior, demographics, interests, and engagement patterns to refine marketing strategies, leveraging consumer psychology principles to enhance targeting, messaging, and overall brand impact.
Supported lead generation and customer acquisition initiatives by reviewing paid media performance reports, identifying optimization opportunities, and recommending complementary marketing initiatives including activations, partnerships, events, collaborations, and brand experiences.
Maintained a 100% client retention rate across managed accounts by delivering strategic consultancy, proactive account management, and measurable business value through tailored marketing solutions.

Notable Clients: IGI (multiple regional accounts), 2DOT4 Group, Luda Jewelry, Comete Jewelry, Pulse Real Estate, Rebellion Jewelry, Zodiar Fragrance, Chaima Moumni Jewelry, Levantine Restaurant, and high-profile personal brands.

Company industry:
Marketing
Job role:
Marketing and PR

Relationship Builder

July 2025 - November 2025

Maids.cc

Dubai, United Arab Emirates Remote

July 2025 - November 2025

Handle inbound & outbound calls, WhatsApp, and chat conversations
Understand customer needs and recommend the right service
Solve problems, handle complaints, and keep customers confident and calm
Process bookings, payments, refunds, and account updates
Track customer feedback and help us improve how we talk to customers
Work with CX, sales, and tech teams to make conversations smarter and faster
Acted as primary liaison between clients and internal teams, navigating emotional and logistical
complexities.
Handled sensitive interpersonal situations requiring diplomacy, conflict resolution, and solution-driven
communication.
Contributed to retention through proactive follow-ups and relationship-centered support.

Company industry:
Recruitment & Employee Placement Agency

Operations Manager

January 2024 - January 2025

SQUARE CO,

Beirut, Lebanon Hybrid

January 2024 - January 2025

Lead operational strategy and execution across cross-functional teams in a system integration
and telecom environment.
Oversee performance metrics, streamline workflows, and ensure alignment with business goals
and client expectations.
Manage internal communications, conflict resolution, and team coordination to foster a
productive and collaborative work environment.
Facilitate regular reviews, promote professional development, and encourage accountability
across all departments.
Serve as liaison with vendors and key clients to support project delivery and customer
satisfaction.

Company industry:
Construction & Building

Operations Coordinator

September 2022 - January 2024

SQUARE CO,

Antelias, Lebanon Hybrid

September 2022 - January 2024

Coordinated resources, timelines, and internal support for multiple client projects and
cross-departmental functions.
Supported leadership with data tracking, reporting, and process analysis to improve
operational efficiency.
Contributed to internal training initiatives and onboarding, supporting smoother
integration and workforce continuity.
Maintained operational documentation and improved communication protocols across
departments.

Company industry:
Construction & Building

Assistant Operations Coordinator

April 2020 - January 2022

SQUARE CO,

Antelias, Lebanon Hybrid

April 2020 - January 2022

Provided administrative and operational support to project leads, focusing on scheduling,
follow-ups, and internal reporting.
Handled customer service inquiries and logistics coordination, contributing to timely service
delivery.
Supported data entry, documentation, and team communications to ensure smooth operations.

Company industry:
Construction & Building

Education

Lebanese University

September 2023

September 2023

Master's degree, counselling psychology

Lebanon

Lebanese University

July 2021

July 2021

Bachelor's degree, Psychology

Lebanon

Skills

Communication Skills

Expert

Community Engagement

Intermediate

Social Listening & Reporting

Intermediate

Client Relationship Management

Intermediate

Multilingual Communication (English, Arabic, French)

Expert

Cross-Functional Collaboration

Expert

CUSTOMER SERVICE

Intermediate

DECISION MAKING

Intermediate

GROWTH MINDEDNESS

Intermediate

GROWTH STRATEGIES

Intermediate

PSYCHOLOGY

Intermediate

RELATIONSHIP BUILDING

Intermediate

RELATIONSHIP MANAGEMENT

Intermediate

RESILIENCE

Intermediate

SCALABILITY

Intermediate

WORKFLOW MANAGEMENT

Intermediate

BRANDING

Intermediate

BRAND STRATEGY

Intermediate

BUSINESS OBJECTIVES

Intermediate

COMMUNICATION STRATEGIES

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

INTEGRATED MARKETING COMMUNICATIONS

Intermediate

INVESTMENT MANAGEMENT

Intermediate

REAL ESTATE

Intermediate

STRATEGIC MARKETING

Intermediate

Languages

English

Expert

French

Expert

Arabic

Native Speaker

Trainings and Certifications

Certifications

Certified Life & Relationship Coach

Certified Life & Relationship Coach