Cynthia Farah

• Prepare monthly, quarterly and annual financial statements
• Provide top management, on a monthly basis, with financial results analysis
• Develop and revise annual budget
• Develop and enhance interac've dashboards to track KPIs and improve repor'ng
accuracy
• Cashflow management
• Provide insights to senior management for business growth and cost op'miza'on

sales of banking products, collection of debt, non cash transactions ( outgoing and incoming transfers, banker checks, purchased check deposit ..), LC, LG, KYC

• Generate monthly closing and KPI reports across five countries (Lebanon, Iraq, Qatar,
Jordan, and Syria), with consolidated repor'ng to Düsseldorf
• Simulate business scenarios with the marke'ng and sales team and create tailored
repor'ng tools and dashboards.
• Analyze and report sales budget and spend by brand, product and country.
• Develop new interac've dashboard summarizing all key management indicators
shared monthly.
• Lead cross-func'onal mee'ngs for strategic analysis and decision making for
consumer brands.
• Develop and revise annual budgets four 'mes a year and prepare financial forecasts
and a 5-year plan for the Levant.

• Assist customers with managing their bank accounts and transac'ons,
including deposits, withdrawals, and transfers.
• Resolve customer inquiries and complaints efficiently, while maintaining
accurate records of interac'ons.
• Promote and sell financial products, such as loans and credit cards, and iden'fy
opportuni'es for cross-selling addi'onal services.

beauty advisor and sales representative for Givenchy makeup and sales promoter for several perfumes brand (narcisso rodriguez, issey Myake, jean paul gaultier, fendi, elie saab ..)

Offer personalized beauty consulta'ons and product recommenda'ons to drive sales
and ensure high customer sa'sfac'on and loyalty.

• Engage with customers to create interest in beauty products and boost sales