Senior Media Planner
OMD
Total years of experience :11 years, 0 Months
Senior Media Planner: Offline +Digital (Clients: Louis Vuitton, Sephora, Loewe and Beiersdorf)
• Assisted on client business and independently managed verticals through high standard and quality service
• Ensured that the brand strategy is well understood and executed
• Led strategic planning across digital platforms to provide direction for the brand’s presence
• Worked closely with the social, SEM and programmatic teams to ensure holistic recommendations
• Participated in the development and management of effective digital media plans in accordance with the campaign’s objectives and against commitments across different suppliers/media
• Analyzed web metrics and recommended optimizations when appropriate to improve media performance
• Crafted campaign effectiveness reports to clients and presented them monthly, along with learnings and recommendations
Clients: Philips, British Airways, and Dunia Finance
• Collected and analyzed information about different media, consumer behavior and trends to ensure the campaign reached the right target audience effectively
• Worked on competitive reviews (Traditional and digital)
• Drafted, implemented and monitored optimized plans to achieve the client’s objectives
• Liaised with suppliers and other agencies to make sure the deadlines were met
• Evaluated the effectiveness of the campaign and identified points of improvement
• Handled the identification and registration of Syrian refugees
• Coordinated meetings and assisted in the determination of actionable plans
• Identified improvement opportunities and implemented corrective measures
• Reviewed plans for new construction with clients, enumerated and recommended available options and features
• Promoted sales of properties through advertisements and open houses.
• Acted as an intermediary in negotiations between buyers and sellers
• Promoted sales through positive customer service efforts
• Developed strong professional relationships with retail and influential consumers
Dean's Honor List
Thesis: Cognitive-Behavioral Theory for the Treatment of Obesity
Dean's Honor List