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Dalal AlAujan, Marketing Manager

Dalal AlAujan

Marketing Manager·AlJabr car rental

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 17 years, 3 months

Marketing Manager

June 2018 - Present

AlJabr car rental

Dammam, Saudi Arabia

June 2018 - Present

(June 2018 - Present) Marketing Manager at AlJabr rent a car (JRAC) Dammam,
KSA
• Collaborate with management to develop and implement an effective
communications strategy based on our target audience
• Creating Marketing plans
• Setting and managing the marketing budget
• Develop and implement effective communication strategies that build
customer loyalty, brand awareness and customer statisfaction
• Hiring and managing the performance of the marketing team
• Work with communications team to conceptualize and implement
communications strategies and campaigns
• Write and edit marketing and communications materials, including press
realeases, website and social media content
• Ensure that all communications and marketing materials align with brand
standards
• Forge strategic partnerships with individuals and organizations who can help
produce and promote the brand content, activities and messaging as well as
provide research insights to improve communications
• Promote communications and marketing materials through appropriate
channels
• Track analytics and create reports detailing sucess and faliures of
communications campaigns
• Respond to media inquires an dperform media outreach to achieve brand
placement in publications
• Oversea company participation in trade shows and plan customer events
• Attend relevant events for networking and business purposes
• Develope and implement CSR strategies and tactics that engage key
stakeholders and build brand awarness
• Create partnerships with Suppliers, charities and other groups
• Ensuring the company has a positive impact on local community and
environment
• Raising public awarness of the company's social responsability commitments
and activities through marketing

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Operations coordinator

August 2017 - April 2018

Nice (UHC)

Khobar, Saudi Arabia

August 2017 - April 2018

• Serve as the mediator between the operations and the other organizational departments.
• Maintain a professional level of organizational efficiency and ensure delivery of an effective service to the business department.
• Review and assess requests provided by stores in accordance to company policies and standards.
• Coordinate with different departments within the company and matters related to store operations such as employee issues and other legal matters.
• Provide daily support to operations to ensure delivery of operating efficiency.
• Monitor and provide assessment of operational (work flow), in terms of service delivery standards, quality and any other significant factors that may be of importance to the business department.
• Evaluate requests generated from operations which involve: Inventory, spending, etc.
• Responsible of tracing and synchronizing (work) progress, between operations and (support department) in head office.
• Negotiate with suppliers on contracts to ensure receiving purchasing conditions that will be in the best interest of the company and achieving our margin
• Obtain approval and financial authorization to place products purchasing orders with suppliers
• Oversee stores operation needs
• Prepare budget and expense report for current and new stores
• Evaluate & enhance stores SOPs
• Prepare sales staff training material

Company industry:
Retail & Wholesale
Job role:
Administration

Customer engagement specialist

February 2014 - August 2017

UHC

Saudi Arabia

February 2014 - August 2017

Select high-end gifting items to enhance the in-store gifting selection as well as offer more variety for our VIP customer
• Negotiate with suppliers on contracts to ensure receiving purchasing conditions that will be in the best interest of the company and achieving our margin
• Obtain approval and financial authorization to place products purchasing orders with suppliers
• Research and monitor activities and trends in the market before deciding on product selection and pricing
• Ensure the delivery of KPIs targets for services
• Managing eastern province and Riyadh stores services
• Creating a marketing plan for current services and service offers
• Prepare budget and expense report for current and new stores
• Plan all year activities and events for stores
• Design new gifting solution and manage quality and production
• Optimize services performance and develop new services
• Process customer satisfaction survey data
• Coordinate CE agents training for new agents and any service updates
• Represent the brand in exhibitions
• Recognize and reach out to clients in businesses to pitch products and services (B2B)

Company industry:
Medical Clinic
Job role:
Customer Service and Call Center

April 2012 - February 2014

April 2012 - February 2014

customer engagement assistant at Nice (UHC) Khobar, KSA
• Preparing and leading presentations
• Contacting suppliers
• Developing services
• Screening and interviewing candidates
• Conducting market research
• Developing & managing Services ( Nice academy, Gifting section, Nice cafe, Nice nail bar, Loyalty program & Gift card)
• Planning in Store events
• Creating in store and Social media Services communication Artworks
• Coming up with creative ideas to enhance services performance and awareness
(Jan - Dec 2009) Marketing Assistant at Vivel Patisseries Dammam, KSA
Developed a marketing plan executed through:
• Participating and exhibiting in “Lailate al Omer “ exhibit.
• Preparing discount coupons for customers.
• Exhibited in Prince Mohammed Bin Fahad University Bazaar.

(Aug -Jan2009) Gained experience in online marketing and business through starting an online business on “Face book”.
(July - Sep 2011) Saudi Aramco summer Training Dhahran, KSA
• Oversee customer registration on SAP
• Work on Summer group project
• Worked on creating a hub to help enhance communication between departments and increase productivity
• Applied the technology at Saudi Aramco Medical Facility Unit (MFMU)
Extra curriculum activities

Job role:
Other

January 2010 - January 2011

January 2010 - January 2011

Contributed in raising money for breast cancer awareness.

Job role:
Other

Founding member and Secretary

January 2008 - January 2011

January 2008 - January 2011

Job role:
Research and Development

January 2008 - January 2011

January 2008 - January 2011

One of the two founders of the university’s newsletter (Desert Rose) also editor and contributing journalist

Volunteer work

Job role:
Other

January 2008 - January 2009

January 2008 - January 2009

Organizing member of (Spring bazaar) that was held to help young businesswomen introduce their businesses

Job role:
Other

Operations coordinator

-

UHC

Saudi Arabia

-

Serve as the mediator between the operations and the other organizational departments.
•Maintain a professional level of organizational efficiency and ensure delivery of an effective service to the business department.
•Review and assess requests provided by stores in accordance to company policies and standards.
•Coordinate with different departments within the company and matters related to store operations such as employee issues and other legal matters.
•Provide daily support to operations to ensure delivery of operating efficiency.
•Monitor and provide assessment of operational (work flow), in terms of service delivery standards, quality and any other significant factors that may be of importance to the business department.
•Evaluate requests generated from operations which involve: Inventory, spending, etc.
•Responsible of tracing and synchronizing (work) progress, between operations and (support department) in head office.




•Negotiate with suppliers on contracts to ensure receiving purchasing conditions that will be in the best interest of the company and achieving our margin
•Obtain approval and financial authorization to place products purchasing orders with suppliers
•Oversee stores operation needs
•Prepare budget and expense report for current and new stores
•Evaluate & enhance stores SOPs
•Prepare sales staff training material

Company industry:
Medical Clinic
Job role:
Administration

Education

Prince Mohammed University

January 2012

January 2012

Bachelor's degree, Business Administration

Saudi Arabia

) honors

Skills

Money
Expert
Money
Expert
Administration
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Administration
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Customer Engagement
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Customer Engagement
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Market Research
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Market Research
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Minutes
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Minutes
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B2B
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B2B
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BOOKS
Expert
BOOKS
Expert
BUDGETING
Expert
BUDGETING
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CONTRACT MANAGEMENT
Expert
CONTRACT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
DEC
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DEC
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MANAGEMENT
Expert
MANAGEMENT
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MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
Money
Expert
Money
Expert
Administration
Expert
Administration
Expert
Customer Engagement
Expert
Customer Engagement
Expert
Market Research
Expert
Market Research
Expert
Minutes
Expert
Minutes
Expert

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Marketing management
Jun 2023

Training
Women Leadership programme
INSEAD
Dec 2022
Show credentials