Senior E-commerce Manager - Digital Marketing & Online Trading
Al Ghanim Industries - Xcite
مجموع سنوات الخبرة :16 years, 0 أشهر
1- Collaborate with senior leadership to develop and execute a growth-focused Xcite strategy, aligning with the company's overall objectives and goals.
2- Lead a data-driven full funnel marketing strategy for the Xcite channel to support overall growth, at a profitable scale. Manage the digital marketing budget, ensuring spend is dedicated to relevant growth drivers according to business & financial goals.
3- Stay updated on industry trends and monitor competitors in the market, providing insights to improve our competitive and ranking positioning.
4- Lead and develop a team of e-commerce professionals, providing guidance and mentorship to achieve team and channel goals.
5- Responsible for building and maintaining strong relationships with banks, airlines, and other corporates, ensuring effective collaboration to deliver on sales goals for total Xcite.
6- Establish key performance indicators (KPIs) to measure the effectiveness of Xcite.com marketing efforts and regularly report on performance to senior management.
7- Utilize data and analytics to make informed decisions and continuously improve the marketing strategy on Xcite.
Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business platform including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies
Served as a liaison and primary point of contact within the organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives
Development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy
Managed the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
Developed the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
Managed all aspects of web analytics related to ecommerce and communicate relevant information to team members, executive leadership and cross-functional partners
Managed key cross-functional teams to ensure all relevant organizational goals and implications are factored into development projects
Built and directed a cohesive team of internal and external personnel to effectively develop eCommerce solutions
Generated and implemented new sales and marketing initiatives to increase eCommerce sales and profitability
Identified new areas of eCommerce opportunity beyond current organizational thinking
Prepare national marketing plans for specific products/categories in conjunction with the Directors
Lead brand strategy, development of market diffusion plans and plan optimization /promotion via ongoing analysis: consumer insights, brand dynamics and competitive knowledge.
Work cross-functionally to develop and coordinate the many processes necessary to develop, implement, and execute an effective diffusion strategy, which includes consumer promotions, advertising, digital & social media strategy.
Includes:
Develop advertising briefs as required for specific products/categories.
Brief the Creative Department on POS requirements, and follow-up as required in order to meet given timelines and budgets.
Management of all phases of digital marketing (paid, social, earned media).
Participation in crafting a social media communications strategy.
Implementation of local promotional activities including initial sizing and follow up, presentations to the Sales Team, and post analysis of promotions
Track effectiveness and ROI of all marketing campaigns
Manage Advertising & Marketing budgets for specific products/categories.
Manage the ongoing activities day to day in the areas of executing launches, promotions, advertising and media execution within the local market.
Analyze the potential of the launch of new products, making pricing, sizing and distribution recommendations based on sales and profit analysis.
Develop and co-ordinate presentations for meetings such as cycle and strategy meetings with large customers
Work with Customer Marketing to develop and execute customer specific product/promotional activities.
PRIMARY DUTIES AND RESPONSIBILITIES:
Responsible the day-to-day running of the department and showrooms.
Aims to maximize profits while minimizing costs.
Ensure promotions are run accurately and to the company's standards.
Manage all retail team are all working towards the target for the day and having excellent customer care standards are met at all times.
KEY DUTIES AND RESPONSIBILITIES:
Manage and motivate a team to increase sales and ensure efficiency.
Manage stock levels and make key decisions about stock control.
Analyze sales figures and forecasting future sales.
Analyze and interpret trends to facilitate planning.
Use information technology to record sales figures, for data analysis and forward planning.
Ensure standards for quality, customer service and health and safety are met.
Resolve health and safety, legal and security issues with the help of Personnel and Admin.
Respond to customer complaints and comments.
Organize special promotions, displays and events.
Update colleagues on business performance, new initiatives and other pertinent issues.
Tour the sales floor regularly, talking to colleagues and customers and identifying or resolving urgent issues.
Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are delivering to the market.
Initiate changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market.
Promote the company locally by liaising with all forms of media and type of events.
Provide ongoing performance management support and conduct timely formal performance appraisals for direct reports; to train all sales personnel accordingly.
Perform other duties as instructed which contribute to the effective management of the company.
Discover, develop, train and mentor the employees has a potential for promotion.
Observe and upholds extremely high safety and quality standards.
Deal with staff issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as.
Attend and/or conduct seminars, training and workshops as per the company requirement.
Cultivate smooth interpersonal relationship with colleagues, management and customers.
Annual turnover and mark up planning concerning own area (based on pivot numbers accepted by the Head of Buying).
Visit, evaluate and select the adequate supplier, and conclude to the annual contract.
Determine discounts, transportation conditions, settle dates, and determine promotion costs.
Observe the activities of competitors, collect data to make up ” to ” date information available.
Analyse market information, follow new developments, trends in order to be update on the existing situation on the market.
Visit and cooperate with Warehouse, Customer Service & Procurement Departments for product availability, shrinkage reduction and Customers complains.
Provide updated, reliable & valid data to Content team.
Develop and control all promotional activities with the Merchandising & Marketing team to create competitive image and ensure that it reaches target customers in a cost effective manner.
Deal with the suppliers for all the OB relevant to my own department.
Collect or collate import conditions and transactions.
Specify and indicate ways of strategy implementation.
Recruit, train, develop and manage a small buying team that comprises of Assistant Category Managers and other supporting staff.
Set the goals for my subordinates.
Communicate with Customer Service Department to assure products evaluation in terms of quality control according to the Company's and Authorities requirements and standards.
Develop and maintain effective internal communications channel particularly with other buying teams, operation, marketing and other functions within the organization.
Keep a smooth & deep cooperation between my buying team in connection with suppliers, assortment, and dealing with re-consignment.
Communicate with Procurement & Logistics Department to secure high level of Fulfilment.
• Develop and drive the online marketing strategy to build competitive advantage and support business objectives.
• Creating and managing a new online revenue streams.
• Overlook the visual and textual content of the company's portals.
• Overlook the in-house graphic design and development and liaise with web development and design teams to maintain clarity of message, of navigational links and to ensure brand values are reflected on the website.
• Track and manage reporting for all web marketing activities and develop the campaign-effectiveness measures guarantee the best ROI of the eMarketing activities.
• Effectively manage the CRM communications to maximize loyalty, retention and creation of new opportunities.
• Implement a wide range of marketing practices to increase user loyalty, acquire new customers and drive direct sales.
• Manage online media plans within strategic timelines and exceeding ROI.
• Lead generation, online sales and selling of banner advertising. Execute marketing campaigns by achieving the planned impact on sales performance & brand effectiveness
•Setting business objectives, strategy execution with Developing and maintaining an effective long and short-term Division strategic plans that are necessary to achieve profitable growth in a highly competitive market place •
•Handling the daily operations.
•Responsible for developing & implementing plans for conducting feasibility studies and market research•
•Completing operational requirements by scheduling and assigning associates and following up on work results
•Creating business partnership, developing and launching brands in the region along with the vision of the company group
•Direct contacts for handling existed and new suppliers
•Monitor & manage sales and marketing profitability on periodic bases, initiate timely and corrective actions as appropriated to ensure that targets are meeting the objectives.
•Leading Sales & marketing Teams through department head and motivate them to achieve targets.
•Providing accurate forecasting to the top management •
•Preparing department's budget and monitor revenues periodically.
•Developing a team atmosphere by recognizing superior performance•
•Setting division's target by brands along with planning and implementing sales and Marketing strategies including price structure & positioning.