Business Unit Manager - Laboratory Diagnostics Line
Middle East & Africa Trading Organization
Total years of experience :17 years, 4 Months
Capacity Building: Planning and developing quarterly and yearly training agendas: Hard Skills (Product Knowledge, Specified Scientific Topics, Products Key messaging…) and Soft Skills (Strategic Thinking, Leadership, Emotional Intelligence…) along with team building activities.
Medical Science Liaison: Addressing and interpreting various scientific topics with the sales team and the related customers and KOLs. Organizing scientific talks, conferences, events and round tables with related biologists and physicians.
Representing the company at suppliers’ meetings and trainings; Attending local, regional and international conferences and exhibitions (MEDLAB, MEDICA, AACC…)
Implementing and directing the mission and the vision of the company along with the board of directors. Reorganizing the structure of the company: defining the departments and roles, assessing the products portfolio, developing related KPIs systems.
Member of the Talents Acquisition Team.
Implementing and addressing mutual projects with various pharmaceutical companies.
Identifying potential worldwide well-known products. Developing the related business plans, strategic diagnosis, marketing strategies and key messaging. Some of the main suppliers:
o Grifols S.A - Spain: Blood Bank Equipment and Reagents
o The Binding Site - UK: Special Protein Identification, Freelite and Hevylite
o Bio-Techne - UK: Life Sciences & Research
o Orgentec - Germany: Machines and reagents for Auto-immunity & Infectious Diseases
o Kibion - Sweden: Breath Test for the detection of Helicobacter pylori
o Fast Track Diagnostics: Real-Time PCR single and multiplexing kits
o Macherey Nagel - Germany: Bioanalysis - Extraction Kits - DNA/RNA Purification.
o DNA Technology - Russia: Equipment and Reagents for PCR Analysis
o Abtek Biologicals and LabM - UK: Culture Medias, Antibiotic Discs, Identification kits
o Certest - Spain: IVD diagnostic products
o Human - Germany: IVD machines, reagents and accessories for laboratories.
o Zentech - Biotechnology: IVD kits and systems for prenatal, neonatal and pediatric use.
o Medite - Germany: Histology - Liquid Based Cytology
o Polycheck - Germany: Allergens Specific IgE measurement
o Theradiag - France: “LISA Tracker” for the monitoring of patients under biotherapies.
o Deltalab - Spain: Leading manufacturer of Labware and consumables
Freelance Business Start-Up Projects: (Training & Development - Strategic Planing - Management - Motivation Building - Empowerment - ...)
RMG - Lebanon: Business Consultancy: RMG, a Private Music Institute and Recording Studios.
So7i W Sari3 S.A.R.L - Lebanon: Consultancy and Strategic Planning of a new line of products (food & non food), customized
and branded for So7i w Sari3, a chain of Diet Clinics managed by Monique Bassila Zaarour.
GDT S.A.R.L - Lebanon: Strategic Planning of d2w, an environmental friendly product. Providing training and presentations on corporate level for the implementation of environmental CSR procedures, Organizing trainings and field activities in collaboration with UNDP, NGOs and municipalities.
Development of feasible communication plans: newsletters, flyers, website…
Establishing local and regional training programs: performing technical and strategic trainings in MENA and Gulf countries such as Lebanon, Algeria, and UAE...
Providing the team with the necessary expertise enabling them to sell the products.
Performing product demos and organizing conferences.
Products planning: strategies, visions and roadmaps; business plans.
Product Marketing and specifying the market requirements by conducting market research.
Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.
Representing the company at local and international congresses and exhibitions.
Marketing responsibilities: In charge of searching and launching new medical products, Establishing market analysis and surveys, Elaboration of competition comparative studies and setting suitable pricing strategies and adequate placement of the items.
Project Management for various medical devices, markers and tests.
Providing the sales team with the necessary technical assistance
Responsible of the technical correspondence, application and adaptation of the medical and diagnostics products and/or instruments of more than 20 International Companies.
Member of the Phlebotomy, Immunology, Bacteriology, Biochemistry, Hematology, Urology and Blood Bank departments: Performing the necessary tests on blood and bodily fluids.
Operating and calibrating equipments.
Analyzing Lab reports for accuracy.
Contributing in the development of the business in getting physicians to send the patients to perform their laboratory tests at the above-mentioned laboratories.
Member of the Phlebotomy, Immunology, Bacteriology, Biochemistry, Hematology, Urology and Blood Bank departments: Performing the necessary tests on blood and bodily fluids.
Operating and calibrating equipments.
Analyzing Lab reports for accuracy.
Contributing in the development of the business in getting physicians to send the patients to perform their laboratory tests at the above-mentioned laboratories.
The research subject was based on the detoxification, undertaken by electrochemistry, of industrial effluent that represents an environmental high toxicity. The analyses were accomplished by using HPLC, CDO and TOC methods.
- Realize potential for personal leadership through building on strengths, improving, self-image and motivation - Make choices for success by overcoming past conditioning - Overcome obstacles to leadership - Experience self-motivation by altering attitudes, behaviors and habits - Develop written, specific success plan
Various International accredited certifications in the below fields: • Leadership Psychology Counseling, Psychology and Psychotherapy including Corporate Psychology, People Psychology, Career Coaching among many topics Stress Management Advanced studies in Self-Esteem (Accredited by the ODLQC) - Online Psychology Training College - UK • Emotional Intelligence & Personality Functioning Basic Body Language and Human Psychology Cognitive Behavioral Therapy Skills (Accredited by the IANLPC) - NLP Center of Excellence – UK. • Create Personal Success Communication Strategies - Interpersonal Skills - Basic Body Language Courses for Success – Australia • Advanced Meditation Techniques ILearnanything - UK
International MBA Program: St Joseph University – Beirut in collaboration with Paris Dauphine and IAE Sorbonne Universities – France.
In Collaboration with Paul Sabatier University France.