Media Production Specialist
Abu Dhabi Ports Company
Total years of experience :18 years, 8 Months
Controlling art direction, production and design of all company communications, film and photography. Overall brand custodian. Leading all communications projects and managing brand, design and film production agencies across the company. Website direction, development and maintenance, together with design of all internal and external publications. Directing and editing film output with external contactors.
• Film making and photography
o Directing, filming and editing promotional films for ADPC. Directing and organizing photoshoots, and managing final production. Using Final Cut Pro, after effects and CS6
• Design and art direction
o Designing brochures, advertising and signage for the ports company. Managing vendor design work and in-house designers.
• Brand management/development
o Overall brand custodian for ADPC. Developing new branding for Khalifa Port. Managing and policing best practice and applications of brand throughout the company.
• Production management
o Managing all creative production throughout the company, including film, web and print needs of other departments.
• Website development/management
o Management and art direction of ADPC’s website. Developing the site and updating content via CMS, flash motion graphics and creation of html-based pages. Working with a PR agent and
in-house writer to maintain all site content from news items, photography galleries through to video archive.
• HTML based communication
o Designing, generating and delivering HTML based newsletter for internal consumption, company-wide.
• Studio management
o Managing a small team of designers and photographers. Training staff in design, art direction, film making and photography.
Controlling art direction and production of all Turret publications - including Abu Dhabi Week, Gulf Interiors, Beauty Business, Emirati Careers - together with all Turret Me events including Taste of Dubai and ADIHEX. Revolutionized work flow and instigated re-design of production processes. Created Flash design for supporting website and designed publications from concept to realization.
• Design and art direction
o Artistic direction of all major titles, creation of advertising for numerous clients. Creation of events graphics and online advertising.
• HTML based communication
o Designing, generating and delivering HTML based email advertising for events and publications.
• Production management
o Managing all creative production throughout the company, for both web and print. Managing the schedules of four major publications from bi-monthly, monthly and weekly titles.
• Studio management
o Managing a small team of designers and photographers. Training staff in design, art direction, film making and photography.
Responsible for complete project management of all contract publishing relationships, from initial design pitch through to serious bid and successful delivery of projects. Required to liaise internally with sales and editorial teams and externally with clients throughout process. Responsible for sourcing and managing all external suppliers (printers, designers, 3D renderers, photographers, freelance editorial staff), as well as managing a team of 4 in-house design staff.
• Design and art direction
o Creative lead on advertising, brochures, magazines, html emails, flash-based display graphics.
• Technical sales and revenue generation
o Successfully helped to lead bids to secure prestigious new contract opportunities with clients including Manchester Metropolitan University, Northwest Development Agency, Yorkshire Forward, Locate in Birmingham, Advantage West Midlands and Endless LLP. Liaised with clients, conceived, designed and delivered winning bids.
• Production management
o Successfully conceived and implemented a new standardized event delivery strategy across the company, resulting in significant cost savings, enhanced efficiencies throughout the event delivery process and tangible improvements in the way in which companies and sponsors were presented and managed.
• Studio management
o Responsible for the design and production of advertising and promotional material (including management of print budget and external suppliers). Responsible for the project management and design of all major events and publications, including events literature, html emails and flash-based graphics. Delivery of design and production services to all regional events. Charged with liaising with key venues, other outside suppliers, in-house events team, magazine editors and customers. Indirect management responsibility, on a project basis, of 5 events staff.
Key responsibilities:
• Management of production department and artistic direction of all publications
o Increased work throughput in the department by 90% in 18 months without increasing headcount (or losing design staff), through implementation of more efficient systems)
o Generated cost savings in excess of £70, 000 per annum through lesser expenditure on print and production costs and improvements in the way print services were sourced and utilized.
• Day to day management of a department of 6 full-time designers.
• All staff recruitment, training and development.
• Brand management and PR for Newsco, managing and developing the main insider brand as well as supplementary brands, in both print and events.
• Design and production of the company’s flagship publication.
• Managing all photography for the publications, including commissioning of photographers and artistic direction of shoots.
• Managing relationships with all external suppliers.
• Design of Insider’s business events, working in partnership with events team.
• Design of display graphics, awards, motion graphics as well as placing all print work and liaising with venues across the UK.
• Responsible for commissioning and managing all external illustrators, 3D renderers and exhibition stand manufacturers/suppliers.