Dan Calvert

April 2009 - September 2013
Timex Group, Brentford

UK Marketing Manager

Overall control and responsibility for the Marketing of the three major watch brands within the Timex Group UK portfolio. Reporting to the UK Managing Director and Group International Marketing Managers. Responsible for growing the brands, developing and delivering key Sponsorships and other Marketing strategies to meet organizational objectives and drive sales. Evaluating market conditions, developing key relationships, and implementing all marketing plans.

Key highlights:

• Delivery of a £1.5m annual Marketing budget.

• Management & development of a Marketing Assistant and two Brand Ambassadors, including regular planning & review meetings. Working together with the Sales team to drive revenue.

• Introducing Annual and Quarterly Marketing plans, linked into the budget. Amending budgets & plans to fit with business LTFs, with regular reporting to Financial Controller EMEA.

• Managing major Sports Sponsorship deals, including Virgin London Marathon (Timex) and the J.P. Morgan Round the Island sailing event (Nautica) . Working with event organizers & agencies to deliver key benefits & generate new activation, driving all print and digital comms, and promoting the sponsorships through retail to drive sales. Securing other relationships to complement Round the Island, such as the Clipper Ventures Industry Series & the Britannia Corporate Event Series.

• Significant growth of Timex's sponsorship of the London Marathon - increasing media exposure in 2011 and again in 2012, as well as a 50% increase in product sold at the event and improved brand equity reported through retailers. Positioning the Timex Sports brand as a major player within Running and Triathlon.

• Negotiating Timex's new sponsorship of the London Triathlon. Doubled triathlon distribution from 30 stockists in 2009 to over 60 in 2010. 30% increase in average consumer spend, shifting towards triathlon-related product, and the introduction of event-related promotions with key retailers.

• Driving increased media coverage from 2010 to 2012: 75 inserts to 120; total circulation 5.5m to 9.1m; media value £310k to £605k.

• Appointment & management of a top London PR agency for 2012-13, overseeing the delivery of two major PR projects each year, plus an effective press office.

• Leading the development of a brand new Digital strategy for 2013/14, to drive sales traffic and increase brand awareness. Briefing and managing a new Timex UK website for Q4 2013, SEO campaigns, Social Media, and branded online stores with major retailers.

• Targeting quality high street retailers, leading to new accounts with Selfridges, John Lewis and H.Samuel, equating to a total of 68 new doors, with new revenue of over £1m in the first 2 years.

• Extensive success developing marketing strategies to aggressively grow three different brands within the UK market through thorough planning and effective execution. Establishing best possible relationships with distributors, retailers, event organisers & media publications.

• Communicating & presenting effectively, driving innovation & execution, focusing on the customer, developing creative solutions and demonstrating high integrity in representing the company and executing the brand values.

• Working within a large global corporation, and understanding the complexities involved with detailed planning, justifying spend, regular evaluation, accountability and multiple reporting lines.

February 2009 - April 2009
Student Aid, Hammersmith

Brand Consultant

Six week freelance position growing the business and developing bespoke Marketing packages within the Student market. Working exclusively with over 50 Universities, Student Aid is a media group that provides a network of unique media channels for leading UK brands wishing to target students.

Key highlights: exploring and progressing new business; working to aggressive sales targets; constructing proposals and negotiating contracts; market research, assessing competitor products, and using this information to help formulate the most attractive packages for leading UK brands.

January 2009 - February 2009
Threshold Sports, London

Project Manager

Freelance position planning and delivering a two-week corporate events programme for Nokia and Phones 4U. Working on the initial set-up of the project; developing the events based on key client objectives; initial planning and budget management; acquisition of suppliers and venues; working closely with third-party agencies; delivery of the event; management of staff; onsite client handling.

February 2005 - November 2008
Nova International, London / Newcastle upon Tyne

Account Manager

Account Management of sponsorship agreements with Global brands, for high profile televised mass participation sports events such as the Bupa Great North Run. Key highlights included:

• Client handling: Managing key six-figure & seven-figure sponsorship deals with Nike, Tesco, Lucozade Sport, Timex, Princes Soft Drinks and David Lloyd Leisure; developing relationships and understanding the different objectives of each client; leading regular reviews with clients, and developing innovative & exciting new opportunities based on client objectives.

• Internal Delivery & Project Management: Coordinating Marketing and PR activity, communication campaigns, television & online rights, consumer exposure, experiential activity and corporate hospitality; working with other departments and external agencies to plan and deliver clients' activity, including the management of budgets; ensuring delivery against financial KPIs; presenting plans & reports for each activity; project management of national campaigns such as the David Lloyd Leisure Great Mile Run - increasing profit 100% year on year, and the Tesco Great School Run - driving huge media exposure & achieving a new Guinness World Record.

• New Business: Working to sales targets, exploring new business and new event revenue with the Managing Director and Commercial Director, presenting to brands, and negotiating new contracts. Maximising revenue streams from existing clients by presenting new opportunities. Managing the sampling sales for consumer goody bags - increasing profit by over 50% from 2007 to 2008.