Dana Al-Mohammed

• Develop and execute integrated marketing strategies aligned with business objectives and brand positioning.
• Lead the planning, launch, and performance tracking of marketing campaigns across digital, social, and offline channels.
• Conduct market research to analyze customer behavior, market trends, and competitor activities to support strategic decisions.
• Manage and optimize marketing budgets, ensuring cost efficiency and maximum ROI.
• Collaborate with internal teams (operations, sales, creative) to ensure consistent brand messaging and execution.
• Oversee relationships with external agencies, vendors, and partners to deliver campaigns and promotional activities.
• Supervise and mentor junior marketing team members, ensuring high-quality output and timely delivery.
• Monitor campaign performance, analyze KPIs, and prepare detailed performance and insights reports for management.
• Manage brand presence across all customer touchpoints, ensuring brand consistency and customer engagement.
• Plan and oversee events, activations, and promotional activities to enhance brand visibility and customer experience.
• Drive social media strategy, content planning, and community engagement to support brand growth.
• Identify new marketing opportunities, channels, and innovative approaches to increase market reach and awareness.

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Run social media platforms (Instagram, Tiktok, LinkedIn, ..etc)

• Plan and coordinate administrative procedures and systems and devise ways
to streamline processes.
• Organize and attend BOD quarterly meetings.
• Record/Prepare the MOM of BOD meetings.
• Monitor marketplace conditions to avoid the competitors’ risks.
• Schedule and organize Business trips.
• Monitoring Attendance scheme using MenaMe System.
• Issue employees’ salary certificates.
• Assess staff performance and provide coaching and guidance to ensure
maximum efficiency.
• Ensure the smooth and adequate flow of information within the company to
facilitate other business operations.
• Manage schedules and deadlines.
• Monitor inventory of office supplies and the purchasing of new material
with attention to budgetary constraints.
• Monitor costs and expenses to assist in budget preparation.
• Organize and supervise other office activities like renovations, event
planning and giveaways.
• Ensure operations adhere to policies and regulations.

• Market research practices and techniques
• Experience analyzing data
• Proficiency with programs, such as Microsoft Word, Excel and PowerPoint
• Budget and cost analysis experience
Knowledge of social media platforms
• Handling all offices requirements confidentiality.
• Assisting with event planning including associated travel and logistical arrangements.

• Making and receiving quotations, telephone calls/faxes & distribution.
• Handling all offices requirements.
• Maintaining business confidentiality.
• Following up on actions from meetings.
• Booking ads in newspapers.
• Supervising our ads pre-during the real estate exhibitions.
• Attending the advertising and marketing events which include our ads and taking some notes.

• Help with marketing plans, advertising, direct marketing and campaigns
• Source advertising opportunities
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels
• Organise and attend events such as conferences, seminars, and exhibitions