Marketing & Business Planning Manager
Georges Frem Foundation
Total years of experience :12 years, 3 Months
Business planning and development of the organization in terms of structure, programs, processes and overall strategy.
Start up and development of programs operating within the GNFF structure or supported by GNFF.
Develop and implement GNFF marketing & communication strategy.
Handle all corporate and program research.
Proposal writing for RFPs
Programs managed are within the categories of economic development, education and agriculture. Some of these programs include a business networking website, microcredit loans, theater, public school initiatives, civic center, rural transport program and a comprehensive root to market agriculture program.
Program Manager for programs that do not have management. These include the TAJ Theater, Lebanon Business Network and IRSHAD. Responsibilities include setting strategy/workplan and managing the entire operation.
Handle requests for various companies on a project basis including:
Puck packaging focus group preparation and analysis - Mindshare
Houbara conservation comprehensive study - IFHC
Education consultancy market study - Blue Vision
Report on product recall strategy - Prose Solutions
District Cooling market study - Tabreed
Responsible for handling internal and external studies for all Alghanim Companies from start to finish (30 companies in the industries of electronics, home furnishings, consumer engineering, finance, construction, automotive, advertising, fmcg, travel)
Studies consist of Qualitative (focus groups, indepth interviews) and Quantitative methodologies.
Preparing further analysis for each study by taking figures and key findings and delving further to provide units with actions to maintain or improve results.
Handling all recruitment, training and admin authority for Market Research Team
Consultant for specific companies within the group on necessary yearly research plans and paths to take based on results from these studies.
Consultant for various private label projects in the fields of baby products and food. (from choice of supplier to complete product development to marketing /advertising)
Responsible for the market research (qualitative and quantitative) of all regional Indevco Affiliates.
Organizing, launching, and analyzing product development market tests and consumer behavior studies through Consumer Units in both Lebanon and KSA for all Disposable product lines.
Conduct all facets of competitive analysis.
Supervise and assess all Consumer Unit operations.
Prepare and present training programs for product testers and consumer unit.
Organize and supervise ad hoc studies, for all Indevco affiliates, with external research agencies.
Launching new product portfolios in Europe (UK & Ukraine)
Handling Marketing (campaigns & product packaging) of European operations
* Responsible for 2 products (Diapers & Feminine Napkins) in their entirety from development to forecasting to promotions.
* Managing and following up sales of these products in 12 areas and 6 channels of Lebanon, through our sales department.
* Choosing and implementing all promotional material and incentives to back up the product when necessary.
* Setting up yearly, quarterly and monthly budgets that keep in line with the company policy.
* Manage production, packaging and distribution of these two products.
* Follow-up consumer complaints and development of the consumer database.
* Production of concepts for advertising materials and package design.
* Responsible for the development and initiation of co-branded cards.
* Responsible for maintaining and adding new materials to the Credit Libanais Website.
* Managing all training sessions and materials (of new products and updated products) to the staff and 52 branches.
* Developed completely the WAP (Wireless application protocol) application (wording) for Credit Libanais that is currently present on mobile phones.
3 Day Intensive Seminar on Time Management.
1 month intensive course provided to 60 eligible candidates chosen from all over the world. Courses include political science, economics and conflict resolution.
