Marketing Communications Specialist - Digital
arabsat
Total years of experience :16 years, 3 Months
Budgeting and Planning:
• Preparing the Digital Marketing Communications budgets
• Monitoring the promotional budget to ensure that activities are being planned and executed inline within the budget
Marketing Initiatives:
• Coordinate with appropriate sales or marketing personals to discuss communication needs
• Assist in the creation and implementation of various digital initiatives including: email, newsletter, digital ads, SEO, website, social media platforms that leverages the right platforms in the right ways to build loyalty and inspire action
• Develop written content for use across many digital platforms including Twitter, Facebook; customize tone, style and length of content for each platform
• Schedule/post visual and written content to all social media platforms including Twitter, Facebook, and other social platforms
• Collect and evaluate data regularly to track digital growth and measure success of individual strategies; compile and distribute reports
• Execute email marketing and banner advertising campaigns
• Coordinate in writing drafts speeches and presentations
• Assist and Develop draft advertising text and layouts as part of campaign materials
• Assist in designing various marketing, communication and promotional materials, including brochures, project profiles, advertisements, posters and presentations
Senior Executive Channel Planning, Value Added Services & Mass Segment
Conducted different key commercial activities, including:
• Increase / enhance product and service offering at channels by virtue of Channel specific pricing and bundling
• Region wise Packages and VAS development to increase revenue and penetration targets
• To gauge the impact of BTL communication and share the impact analysis to the segments head in order to optimize the product mechanics, pricing and targeted base.
• To develop relevant, innovative & exciting customer value propositions for the segment & relevant sub-segments, incorporating pricing recommendations, customer experience (e.g. Channel strategy, VAS, loyalty & lifestyle benefits, branding & communications)
• Responsible to define campaigns at channel level to help the segments/VAS to increase revenue and penetration
• Channel Optimization - (USSD, BI, Digital, SMS Broadcast, OBD or Physical (retail) etc).
• Pre and Post Product launch analysis - (Business cases & ROIs).
• Cross functional communication.
• Market Intelligence and Industry bench-marking.
• CEM initiative based on Voice of Customers.
• Explore / propose partnerships and new initiatives in the Digital Marketing domain
Conducted different key commercial activities, including:
• Portfolio management - VAS Commercial, e.g. Segmented VAS, IVR, Sports & Islamic, Event Base VAS etc. (54% growth in Portfolio).
• 101% revenue target achievement.
• Acquisition campaign - (Incremental Take up of 0.9 Million subscribers in less than a month).
• Design and Implement Mega Campaigns To support VAS Targets ( >60 Million In 90 Days Reference ZONG Mega Challenge-1, 2 & 3)
• Introduction of Voice of Customer as a mandatory part of any optimization - (Commercial or Lifecycle).
• Analysis & Reporting - VAS Dashboard & Ad-hoc.
• Complete ownership of Marketing Mix - (Product, pricing & promotion etc.).
• A&P Budget management - (ATL & BTL).
• Channel Optimization - (USSD, BI, Digital, SMS Broadcast, OBD or Physical (retail) etc).
• Pre and Post Product launch analysis - (Business cases & ROIs).
• Cross functional communication.
• Market Intelligence and Industry benchmarking.
• VAS CLM campaigns focusing on loyalty & retention.
• CEM initiative based on Voice of Customers.
• Optimization of existing VAS based on in-depth analysis.
• Lifecycle management of VAS customers.
• Representation of VAS Commercial at all major meetings.
• CS Systems Requirement Gathering and CR Management
• New Requirements (BOSS / Channel)
• In-house development (BOSS/Channel Integrated and Standalone applications)
• Guiding/coaching QA assurance and training departments on various product launches, policy and procedures
• Information sharing (daily updates) with CC, CSC and CSD channels on daily basis and ensure excellent customer experience at CS Level
• First one to launch SMS concerns to be addresses via Short code 310 channel to optimize the service level
• Big initiative to expand customer services via Facebook and Zong official website via chat modules
• Initiative to design a system which support 3rd party VAS selling via call center with auto profiling modules to increase an addition stream of revenue
• Analysis & Reporting - CS Dashboard & Ad-hoc.
• Ensure Smooth execution of the time to time launches of the products by Marketing and ensure excellent customer experience
• Worked as a Team Leader Inbound/Outbound for prepaid queue (310), retailer queue (170), Chinese helpline, postpaid queue, corporate queue and Franchise Help Desk..
• Core responsibility is to provide quality customer services to customers.
• Call monitoring, coaching and feedback for delivery of the defined customer experience in every call
• Training, Development and Motivation of staff.
• Analysis on different products or operational activities of call center.
• Successfully conducted a training of all teams on “Complaint Handling” project.
Masters In business Administrations
Bachelor Degree In computers Science (4 Year's Honrs)