Store Manager
PUMA, UAE
Total years of experience :15 years, 2 Months
• Increased 2023 annual sales by 89% over 2022.
• Awarded Best Store for the month of March and June 2023 (within six months of joining).
• Directly responsible for ensuring the Store consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short and long term planning, expense control, sales and service.
• Guarantee consistently high standards of customer experience within the Store in accordance with PUMA’s Brand Values and service standards.
• Responsible for recruitment, training, development and succession of high performing, results driven Associates and Management.
• Achieved and exceeded all qualitative and quantitative (KPI) targets for the store as defined by the company. Increased annual sales by 102% over 2021.
• Store Ranked 3 overall with the average rating of 96% service excellence - 2021 Annual DSES (Dubai Service Excellence Scheme).
• Awarded with profitability results in the Top 10% of Store Managers of the Company 2021.
• Maintaining high evaluation scores for audits and mystery shops above 92% and 96% respectively.
• Implementing controls designed to reduce overall shrinkage levels to less than 2%.
• Training, managing and developing staff to enforce store values and fuel company growth.
• Store Team - awarded as the highest Conversion of 19% in the first Quarter of 2022.
•Managed a range of key operational functions of 500 square foot store generating AED19M in revenue in 2019.
•Supported the Store Manager in the execution of the short- and long-term store business plans to drive KPI results and to maximize business opportunities.
•Reduced shrink from .50% to 0.34% through implementation of improved fitting room controls, stock management and inventory procedures.
•Integral part of pioneering the ‘queue management process’ during the 4-day-Sale event, which amplified sales over AED800K.
•Developed and implemented strategic plans to exceed sales and profit goals, managed expenses and fostered team environment.
•Prepared daily work schedules and assigned tasks to 20+ employees, scheduled deliveries and enforced company policy.
•Participated in productive weekly leadership meetings.
•Contributed to the achievement of all store financial, revenue and expense targets.
Key Achievements/Contributions:
•Played a key role in exceeding business plan by 12% in 2018.
•Contributed to achieving overall rank 50th - ’Sell Big, Win Big Competition’ in 2019. (Company-wide incentive scheme, all Divisions)
•Applied retail KPI knowledge to make strategic commercial decisions that led to exceeding sales target by 10% a quarter.
•Reviewed store P&L with Store Manager to reduce costs in several areas.
•Emphasized customer service excellence through ongoing training of front-line team members. Coached employees on ways to leave a positive impression to ensure customer loyalty.
•Supervised team of 6-10 employees in a high-volume store, enforcing compliance with company policy and procedures.
•Co-facilitated the launch of the new store resulted in the highest opening sales of over AED150k.
•Store management support - instrumental in the complete turnaround of under-performing sales team; set higher expectations and instituted individual accountability resulting in a revenue increase.
Yas Mall, Abu Dhabi - Dec 2015
•Improved sales by 15% in Q4.
•Received two-consecutive outstanding SHOPPIE scores of 100%.
Mirdiff City Center, Dubai - Mar to Apr 2016
•Collaborated with team members to develop strategies, which resulted in an increase of sales by 10% during this period.
•Built effective relationships with associates to enhance a high performing team and customer-centric culture.
Key Achievements/Contributions:
•Recognized for an outstanding performance by achieving the ‘Super Sales’ target in the second quarter of 2016.
(Department Manager, COS, Bahrain | Feb 2015 - Sept 2015)
•Supported the store manager to increase the month-to-month sales revenue by 10%.
•Delivered high level of motivation and development to a diverse team, whilst ensure individual and store compliance with all company regulations and procedures.
•Facilitated the highest standards of in store training including daily de-briefs, weekly communication, product knowledge and on the job coaching.
•Attained the highest ‘Sale sell through’ among 8 stores during the EOSS event in 2012.
•Developed and promoted a team member to Assistant Manager.
Key Achievements/Contributions:
•Recognized as ‘Quarter Service Winner’ in Q4 2014, all Divisions.
•Awarded ‘Customer Service Champion’ achieving two-consecutive outstanding SHOPPIE scores of 105% in 2014.
•Consistently exceeded annual goals in key metrics, such as profit, sales, employee retention and customer service in 2012-2013.
-Top 10% of the Graduates -Library Student Assistant -College of Arts and Sciences, Council Secretary
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