General Marketing Manager
United Engineers Marketing Services
Total des années d'expérience :22 years, 4 Mois
• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Coordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Develop strategic plans for the company’s growth
- Planning and management of the company’s development within the MEA
- Conductance of competitive analysis and trends to ensure the business plans are in line with target markets in the areas of, but not limited to, health, fitness, education, sport and occupational performance in both private and government sectors
- Evaluation of the financial implications and returns on investment for new opportunities
- Seminars and business function attendance to learn about market developments
- Assistance with training and hiring of new staff to ensure alignment with strategic development plan
- Supporting, and leading, negotiations in relation to contract agreements
- Effective relationships/partnerships building with clients from private as well as governmental entities and ensure they are continually satisfied
- Acknowledgement of all client enquiries in a timely and professional manner
- Ability to multi-task during peak periods of workload
- Supporting a constantly-evolving and dynamic company
- Performing effective analysis and troubleshooting in order to effectively diagnose and resolve issues
- Identifying trendsetter ideas by researching industry and related events, publications, and announcements
- Ability to effectively analyse market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities
- Locating and/or proposing potential business deals by contacting potential customers
- Ability to close new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations
- Effective use of social-media platforms for building customer relations and new business opportunities
- Continuous development on job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
ADMINISTRATIVE FUNCTIONS
1. Interprets health policies and regulations to nursing staff and employees.
2. Ensures compliance with local, state, and federal regulatory agencies related to clinical services provided by non-physician/non-mid-level providers.
3. Serves as a liaison between physicians, managers, and staff members.
4. Serves as a liaison with the billing department, ensuring proper billing and precertification.
5. Maintains medical equipment and ensures it functions properly.
6. Engages in studies and investigations related to improving nursing care, disease management, patient flow, and patient satisfaction.
7. Inventories, orders and maintains medical supplies.
8. Meets with pharmaceutical and medical supply representatives.
PATIENT CARE FUNCTIONS
1. Provides patient education.
2. Responds to patient telephone calls.
3. Assists patients in scheduling appointments with specialists.
4. Completes pharmacy refills.
5. Conducts clinical follow-up calls.
6. Performs the duties of a nurse as needed.
7. Coordinates the care of study patients.
8. Monitors the quality of patient care.
9. Provides back up to support patient care functions.
BUSINESS FUNCTIONS
1. Identifies / implements cost-effective approaches.
2. Uses efficient and cost-effective approaches to integrate technology into the workplace and improve work processes.
3. Supports and implements organizational technology changes