Marketing Manager
Master Group
Total years of experience :10 years, 7 Months
- Retail Stores coverage plan in coordination with regional office.
- Store floor plan according to Apple guidelines.
- Pricing and manage tenders for all production jobs for newly launched stores.
- Table planograms demo presentation as per the guideline.
- Place orders for all supporting display items to ensure proper display and premium customer experience.
- In -Store branding in line with latest product launches and as per the guidelines.
- Responsible for coordination and enrolling all iPro / Customer contact members in the training sessions and on boarding sessions.
- Review and follow up all customers’ related reports to maintain best customer feedback and experience.
- Budgeting and evaluating influencers’ campaign for newly launched products.
- Content planning on social media channels and coordination with launches and stock availability.
- Budgeting OOH and media buying plans.
- Coordination with Sales for tactical campaigns and maximizing sales potentials.
JiBAL Mobile (Samsung official distributor)
SkyZone (Honor Mobiles official distributor)
JiBAL Zone Multi Brand Showrooms
JiBAL (Samsung Mobiles)
• Planning and budgeting for Samsung/JiBAL to increase and maximize market share.
• Develop world class consumer based communications strategies across key touch points in line with the Company's vision and objectives.
• Arrange and supervise the marketing campaigns with sales and the SVCs.
• Develop and activate a fully integrated brand communications plan & launch activity.
• Develop / localize an end-to-end through the line campaign from the brief to delivery with the partner agencies.
• Work with the commercial team to build tactical marketing plan to drive short and mid-term commercial opportunities.
• Work with neighboring departments in retail and central marketing to ensure coherent brand messaging and consumer experience both on and offline customer journey.
• Comply with the marketing governance and own marketing process within area of responsibility, including budget, system and internal process.
• Own internal reporting to track the campaign performance.
SkyZone (Honor Mobiles) Increased market share from 2.3% to 12%
• Planning and budgeting for product launches on BTL communication and supervise with regional office the ATL communication.
• Organizing dealer events to introduce new models and maintain good relations with the market.
• Planning, budgeting and managing the execution for roadshows in the IR market.
• Planning, budgeting and managing execution for Roadshows in malls and universities.
• Planning, budgeting and managing execution for branding shops inside out with full furniture and signboards plans covering Mobile clusters in all Iraq mobile market.
• Comply with the marketing governance and own marketing process within area of responsibility, including budget, system and internal process.
• Work with the commercial team to build tactical marketing plan to drive short and mid-term commercial opportunities.
• Work with neighboring departments in retail and central marketing to ensure coherent brand messaging and consumer experience both on and offline customer journey.
• Own internal reporting to track the campaign performance.
• Own reporting to regional office of all executed campaigns.
JiBAL Zone/Multi Brand Showroom
• Logo choices.
• Production options for showroom’s designs.
• Transferred securely all Social media channels to the new business line jiBAL Zone.
• Communicating with Huawei, Apple and telecommunication companies for branding inside the showroom.
• Online and offline marketing plans.
BCM Mercedes-Benz dealership in Iraq.
Plan and supervise execution of marketing plans reported to DAIMLER.
Reporting activities upon completion.
- Strategic
• Follow up and supervise the automotive market and participate in developing and implementing promotions to ensure achieving company expectations.
• Develop techniques to increase clients’ base for the Company.
• Develop and maintain a good customer service enhancing the operations of the company
- Operational
• Follow up and monitor market research and business sector analysis.
• Follow up and monitor market studies to assist in increasing Company’s sales volume.
• Develop new methods of communication to promote services to new and existing customers.
• Assist in the development of standards and ensure these are communicated and followed by all employees.
• Monitor changes in the market and make suggestions to improve services and marketing strategies.
• Develop and implement marketing services inside the geographic area.
• Supervise and follow up special studies regarding other competitor’s services and products.
• Coordinate and manage advertising campaigns and events.
• Prepare budgets and develop support means to imported and proprietary company products such as leaflets, brochures and other selling aids.
• Follow up and monitor CRM daily activities and reports.
• Communicate with the regional office in Dubai for all market launches and campaigns
• Communicate with Germany, Stuttgart for Mercedes-Benz Iraq pending approvals.
• Prepare budgets, develop and manage event marketing and public relations campaigns in contacting specialized agencies or organizing with in-house resources
• Monitor return of investment from all marketing to ensure cost effectiveness
Responsible for effectively classifying and setting all researches codes and verbatim responses in structured survey open questions in to relevant categories.
This was done through various forms of data collection following department standards and guidelines to create an effective structure and to ensure delivery of final products within standard timelines with the team.
• Support in planning and implementing the Sales and after sales Marketing plan.
• Support in planning and execution of MarCom/CRM activities).
• Monitor departmental budget by comparing and analyzing actual results with plans and forecasts.
• Coordinate and follow up with the Advertising agencies and production houses.
• Prepare, follow-up and execute Company’s Events (Service Weeks, Test Drives…etc)
• Prepare, coordinate and supervise Company’s fairs, exhibitions & sponsored events.
• Participate in developing and implementing promotions to ensure achieving sales and aftersales targets.
• Follow up and monitor market studies & research to increase sales volume.
• Monitor changes in the market and provide information and suggestions to improve services and marketing strategies.
• Develop new methods of communication to promote LMC services to new and existing customers.
• Digital media studies and plans
• Monitoring and updating Mercedes-Benz Syria website
• Delivered high rate of ROI on social media
• Set the plan and strategy for Social Media (Facebook page and Twitter account of Mercedes-Benz Syria)
• Promoting all company’s events and offers through LMC Facebook page
• Increase brand loyalty by briefing brand history through LMC Facebook page
• Support other departments by providing comprehensive analysis of the Customer database.
• Improving business processes &service delivery by promptly detect and correct customer problems or complaints and obtain customer feedback and input on packages and offers
• Set up the Mercedes-Benz Boutique business in LMC.
