Gulf Assnt Manager - Catg. Operations Food& Beverage
unilever
مجموع سنوات الخبرة :15 years, 9 أشهر
Preparation of all requirements for Innovation, Sales and Operation Planning, Forecasting as per the requirement for Category Analysis
Manage Consumer Promotions (Allocations/Tracking/Coordination's with Sales Channel Managers or Country Managers)
Customer wise Analysis
Align with Marketing Department for local Consumer Promotions and work closely with Local co-Packing Team
Prepare the Target Setting files for Countries/Cluster based upon inputs given by Market Analysis & Dynamics.
Manage Trade Marketing Investment to ensure Spends are in line with the budgets.
Coordinating with field teams on Requirements in terms of Stocks etc.
Develops key input to innovation forecast;(Volume Build - Up, Bleed - In Bleed out Plan )
Monitor execution of Promotional Plan
Consolidates and drives the execution of the cycle activity plans
Ensures all information is available to plan and execute;
Supports sell in of innovation (customer presentations, materials, samples)
1- Lead OMO Relaunch Gulf Level in terms of Forecast, Promo Planning, Assortment, Customer Reveal Session, Market investment, In Market Activation, ON Shelf Solutions, Customers JBP.
2- Gaining Market Leadership on Fab Con Across Gulf : Customizes share gain plan across all Channels UAE and Kuwait.
3- Launch of Disruptive Packs on Laundry : Forecasting and landing disruptive packs across Fabric conditioners and Fabric Wash to ensure market share gain and incremental volumes.
4- Drive the Laundry brands in White Markets like Oman where market share earlier was around 1% now it moved to 8% .
5- Working closely with all functions like Supply Chain, Sales and Marketing to ensure all marketing plans marry with the sales executions.
6- Category Management of Laundry across some Main customers with clear communication of 3 Steps of effective washing.
7- Managing the P&L of the Brands.
Al Gurg Unilever Feb 2011- Present
Position: Key Account Assistant Manager
Department: Customer Development - Modern Trade Accounts
• Key Account Executive for Carrefour stores.
•Account Manager: Hyper Panda and Geant Group.
• FnB account manager for Carrefour UAE
• Working closely with other CD and Marketing Departments to ensure to land all activations and innovations on time across C4, Hyper Panda and Geant.
• Over achieving targets for 10 months in a raw with continues improvements in terms of the look and feel of the stores.
• Managed a team of around 30 merchandisers.
• Over delivering Perfect store requirements, NIV growth and marker shares gain across C4 and Panda stores.
•Annual Contract Negotiation for Carrefour, Hyper Panda and Geant.
• Catman projects across customers.
• Managing Profitability projects of Modern Trades accounts.
- Sukleen S.A.L August 2008- Feb 2011
Position: Senior Buyer
Department: Procurement
• Managing a diverse range of revenue supply agreements to a value of $300, 000 including food, drink, cleaning services, printed materials, accommodation, IT and office supplies.
• Coordinating training seminars and public relations events.
• Guiding stock control, controlling inventory and monitoring activities.
• Initiating market studies to source the best suppliers in the market for below categories: Catering, Information Technology,
• Proven ability to manage staff, develop and oversee operating budgets, and communicate with other departments, vendors, and executive management to ensure procurement goals are met.
• Assisted in Contracts issuance for machines and software maintenance and after sale services.
• Proven efficient and effective interdepartmental coordination specifically with Finance Dept.
• Participated in Rebranding Project which included acquiring companies across Gulf and rebranding the identify as the mother company in Lebanon (Qatar, Oman, Bahrain, KSA and UAE)
Beirut Arab University (BAU), Lebanon. • BBA in Business Accounting • Date of Graduation: June 2009
- American University of Beirut (AUB) Lebanon: 05-06 • Two years of Mechanical Engineering • Degree was not finished due to financial reason
- Ikhaa National School, Lebanon • Lebanese Baccalaureate (Life Science) • Date of Graduation: June 2004