Deena Rashid

• Lead product development for motorsports helmets and collectibles, collaborating
closely with engineering, production, and operations teams.
• Oversee the graphics and artwork team, ensuring cohesive visual execution across
products and packaging in line with global motorsports standards.
• Serve as a key liaison for regional and international clients and partners, managing
alignment and execution of project deliverables.
• Facilitate cross-functional planning and review meetings to drive project progress and
ensure seamless on-time completion.
• Manage ERP systems, assist with KPI reporting, and contribute to operational
efficiency and informed decision-making.

• Managed turnkey interior, furniture and residential projects, managing design
development, technical drawings, on-site execution and delivery.
• Acted as the primary client point of contact, managing relationships and aligning
scope, timelines, budgets, and quality expectations.

• Assisted in interior design and execution for residential buildings, showcase
apartments, lobbies, cafes, and gym layouts.
• Collaborated closely with senior designers, engineers and contractors to deliver
functional and aesthetic spaces.
• Supported project execution and coordination, gaining practical on site experience
with managing teams.