E Commerce Sales Manager
Apparel Group
Total des années d'expérience :21 years, 9 Mois
• Effectively boosted R&B Kids' online sales and market share by enhancing product visibility and availability through strategic e-commerce management and innovative sales strategies.
• Manage the Amazon Marketplace and Retail channel across UAE and KSA for the Apparel group.
• Manage both internal (e-merchandising, sales planning, digital and brand marketing) and external (e-tailer buying and category teams, marketing and content teams, supply chain and operations team) stakeholders
• Responsible for business and market development through design and execution of key strategic and operational initiatives. 80%+ turnover increase in 7 months.
• Ensure the major brands handled (Crocs, Levi’s, Aldo, Nine West, Hush Puppies, Inglot, Aeropostale, The Children’s Place, Hema, Call It Spring, Naturalizer, Toms, R&B) have easy discoverability, enhanced CX under Amazon and compelling reasons to drive conversions
• Build a sustainable relationship with Amazon (Innovating and leading key launches through marketing and digital plans in consultations with Amazon)
Global fashion and lifestyle retail conglomerate
Lead wholesale business channel for Birkenstock and Crocs in the Gulf region. Focused on the development of Birkenstock Professional shoes category. Developed/ deepened relationships with wholesale partners including Dubai Duty Free, Landmark group, Emaar hospitality & Jumeirah Hospitality.
Lead distribution across GCC for major luggage and stationary brands including Janboots / Oxford / Urban / Classic/ Shark/ Gear. Drove 15% Y.O.Y in revenue growth for luggage and 20%+ revenue growth in stationary helping bring company back from de-growth to profitability in 18 months.
Lead distribution of toys and party products across GCC for Disney / Barney / FC Barcelona / Care-Bears / Batman vs Superman / SpongeBob / Nickelodeon / Dora / TMNT licensed lines. Enhanced brand visibility of these lines through targeted marketing campaigns.
Oversee account management for 14 Key accounts including Gulf Greetings, Toys R Us, Borders, Carrefour, Lulu hypermarket chains and lead GCC wide growth through aggressively pursuing new business opportunities. Promoted to Sr Key Account Executive within 2 years to lead GCC wide teams. Led to 30%+ Y.O.Y growth in revenue consistently between 2014-2016.
Drive GCC distribution for Mikasa sporting ball and leading brands in fishing accessories viz. Berkley, Mitchell, Daiwa & Banax. Responsible for key accounts across 5 GCC countries viz. Kuwait, Bahrain, Qatar, Oman with major ones being Carrefour and Geant hypermarket
Promoted to Senior Sales Executive within 3 years to lead a team of 3 sales executives clocking 7-10% Y.O.Y sales increase between 2008-2011.
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