Delicia Murugan, Account Manager

Delicia Murugan

Account Manager

Groupon Middle East

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, (Specialised) Bachelor Of Business Adminstration B.B.A, Honors in Marketing and Strategic Management
Experience
13 years, 10 Months

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Work Experience

Total years of experience :13 years, 10 Months

Account Manager at Groupon Middle East
  • United Arab Emirates - Dubai
  • My current job since December 2011

• Initiated a new “Getaways” page for travel deals; establishing relationships with large hotel conglomerates, resulting in a new revenue stream contributing to 20% of gross revenue For Groupon Middle East.
• Acquired an average of 20 new potential partners weekly and finalized contracts within a 3 days span ensuring a monthly average of 120, 000 - 170, 000AED gross profit, above the 70, 000 AED minimum
• Created fully integrated business proposals for Key Account partners; including forecasts, budgets and operational Planning; enabling smooth adoption of Groupon products, ensuring increased first time and re-featured promotions by 10%

Account Executive at The Classic Partnership Advertising ( A W.P.P company)
  • United Arab Emirates - Dubai
  • August 2011 to December 2011

• Implemented the use SEM for KEY accounts Such as Landmark Group, including expanding, pop ups and mobile ads, diversifying The Agencies campaign services and exceeding customer acquisition and conversion expectations
• Provided consultation required to convert visitors into sales by using CPA revenue models instead of CPM, increasing ROI of the “1000 brand” campaign significantly

Account Coordinator - Intern; focus new business acquisition at Lowe MENA
  • United Arab Emirates - Dubai
  • June 2011 to August 2011

• Conducted in depth market research for the final pitch that lead to acquiring Burger King as a new KEY account, and final round pitch for Volkswagen;
• Managed Social media for key accounts, enhancing effectiveness Facebook pages/ads by turning “likes” into sales by engaging audience involvement with competitions & reward programs.
• Established Relationships with account and creative departments in the Industry including Y&R, , Promo Seven and Leo Burnett

Assistant to Senior Invesment Adviser at Royal Bank of Canada (Dominion Securities)
  • Canada
  • March 2010 to January 2011

• Used strong communication skills to gather corporate clients for Investment Adviser. Customized presentations to best demonstrate RBC’s value proposition to clients - with regards to wealth management and diversification of portfolio
• Increased Mutual funds knowledge and assisted in direct mail campaigns to promote RBC. Dealt directly with clients setting up preliminary meeting
• Researched and Constructed potential clientele lists to be used in near future. Presented extensive research and delivered essential proposals to seniors, many of which resulted in $ 100, 000's investments

Education

Bachelor's degree, (Specialised) Bachelor Of Business Adminstration B.B.A, Honors in Marketing and Strategic Management
  • at York Univerity, Schulich School of Business (Canada)
  • April 2011

Schulich School of Business was ranked 10th worldwide in the 2010 MBA rankings, by The Economist A specialized Degree with a Double major and Specialization in Marketing and Strategic Management, Minor in Organizational Behavior Final cumulative GPA of 7.2 out of 9.0 ( an A average) in the last 2 years (specialized years) of the 4 year program. Awarded $3000 scholarship in 4th year of study for having a GPA of 7.6 out of 9 for the 4th year and for outstanding contributions to marketing department. Executive member and PR director of the York University Marketing association 2008-2010

Diploma, GCE Advanced Levels
  • at Dubai College
  • August 2007

GCE 'A' Level The Advanced Level General Certificate of Education (A-Level), is a qualification offered by education institutions in the UK. It is a two year program, where 3-5 subjects can be taken. It is the equivalent to that of North America Advance Placement certificate - which are recognized to be equivalent to undergraduate courses in Undergraduate institutions. The highest grades awarded for A Levels as of 2010 are A SUBJECTS AND GRADES: Art and Design - A ( with distinction and honors for receiving 100% ; 600 ums out of 600 ums ) Mathematics A Economics A ( with distinction for receiving 95%

Specialties & Skills

Business Acquisition
Education
Market Research
Adobe Creative Suite
Adobe Creative Suite
Enrolled in GOOGLE AdWords Certificate
Microsoft office ( word, excel, powerpoint)
Salesforce