Denis Kopylov, Head of Home furnishing and Retail Design department

Denis Kopylov

Head of Home furnishing and Retail Design department

Ikea - Other Locations

Location
Russian Federation - Moscow
Education
Higher diploma, Art and Design
Experience
16 years, 7 Months

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Work Experience

Total years of experience :16 years, 7 Months

Head of Home furnishing and Retail Design department at Ikea - Other Locations
  • Russian Federation
  • My current job since July 2020

Responsibilities:
To lead, develop and inspire the Communication & Interior Design team (Retail design department,
Interior design department and Graphic communication department - 3 managers and 35 co-workers)
and other functions in the store in increasing the home furnishing interest of the many people and
creating demand for home furnishing solutions and know how in the local market.
Accountable for the store layout, range presentation and store communication thereby contributing to
positioning the IKEA brand as the leader in life at home.
Results:
Fast finish of on-boarding process. Build strong relationship and good level of cooperation in store
management team and in country commercial team.
People part and recruitment - Country project pool commitment (plus 18 co-workers recruited in 4
month) secure succession for all key positions - exceed expectation.
Collaboration and co-creation with country office (5 pilot projects and 3 country tests) - exceed
expectation.
Confirmed successor (2-3 years) for Country commercial activity & event leader.

Head of Retail Design department at Retail Profile Russia
  • Russian Federation - Moscow
  • July 2014 to July 2020

Responsibilities:
Led team in creating innovative concepts and designs from ideation to execution.
Managed a team of designers and visual merchandisers including hiring, development, and annual
reviews.
Lead the design process of shopping mall common areas lay out, stores and touch points.
Control of production, selection of materials, work with contractors. Budgeting. Organizing tender.
Results:
Build a team of professional co-workers (growth from 2 to 6 co-workers).
Secure succession to Leader position.
Establish a quality control and project deadlines system that helped increase the number of projects by
20%.

Country leader for merchandising standards at Centr Obuv
  • Russian Federation - Moscow
  • July 2012 to July 2014

Responsibilities:
Managed a team of visual merchandisers.
Communicating with stakeholders at all levels (sales, commercial and marketing departments).
Create schemes, planograms, and rules presentation of the goods.
Create Layouts of retail spaces based on equipment capacity, rules and store location.
Schedule merchandising changes based on marketing efforts, product delivery dates and seasonality.
Visual merchandising trainings.

Head of the children's goods department at Crocus International
  • Russian Federation - Moscow
  • July 2010 to July 2012

Responsibilities:
Organization of the department’s (2000 sq. m.) work process.
Development of merchandising standards.
Control display of goods, stocks and seasonal campaigns.
Personnel management (up to 10 people): planning work schedules, adaptation, trainings.
Together with commercial manager work on assortment optimization, news, and sales campaign.
Analysis of the department’s key performance indicators.

Teacher at Academic College of Vladivostok State University of Economics and Service
  • September 2009 to June 2011

Responsibilities:
Keeping the course of design disciplines.
Development of lesson plans.

Interior Designer at MDesign
  • Russian Federation - Vladivostok
  • October 2007 to June 2010

Responsibilities:
Designed interior design projects.
Execution drawings and sketches.
Interaction with clients and supervising.

Education

Higher diploma, Art and Design
  • at Vladivostok State University of Economics and Service
  • January 2009

Winner of regional and country design competitions. Recipient of Governor's Scholarship.

Specialties & Skills

Management
Visual Merchandising
Retail Design
Interior Design
INTERIOR DESIGN
CUSTOMER RELATIONS
DELIVERY
MARKETING
MERCHANDISING
PERSONNEL MANAGEMENT

Languages

English
Expert
Russian
Native Speaker