Denis Mwangi

TRADIONAL TRADE(NAIROBI) MANAGER -BOWIP AGENCIES (Exclusive Distributors of Mars Wrigley Gums and Confectioneries in Kenya) Key Responsibilities ❖ Reporting to the country sales manager ❖ Managing of Key Accounts -modern trade tier 1 (Countrywide), Tier 2 & 3 (Nairobi). ❖ Managing of Traditional trade accounts in the whole of Nairobi. ❖ Ensure listing and distribution in both modern and traditional trade. ❖ Creating of viable route plan for merchandisers, Direct sales representative and Trade development representative. ❖ To ensure that sales fundamentals are implemented in assigned accounts namely: Distribution, Pricing, Shelving, Merchandising and Volume. ❖ To monitor and evaluate performance of each account, prepare and give detailed monthly report with recommendations. ❖ Initiate and manage sales promotion and activations programs for my assigned accounts. ❖ Identify and establish potential sub distributors and areas. ❖ Recruit, train and supervise merchandisers, promoters, and Trade development representatives. ❖ Facilitate strategic partnership building. ❖ Facilitate account penetration and influence. Achievements: Key Accounts managed include;
▪Naivas
▪Majid Carrefour
▪Simbisa
▪Quickmart
▪Chandarana Game ❖ Ensure signing and implementation of JBP in all Key accounts and Major wholesalers. ❖ Increased brand growth and share in assigned accounts. ❖ Implemented Joint Business Plans in assigned accounts that increased in our store presence by acquiring extra display gondolas ❖ Implement sales fundamentals in assigned territory i.e. distribution, pricing, shelving, merchandising, coverage