MARKETING & SALES EXECUTIVE
Sakshi Advertising & PR
Total years of experience :14 years, 5 Months
-Led account management, strategy, targeting and campaign development for clients.
-Handled ATL & BTL campaigns for clients including idea generation, execution and management.
-Generated revenue for the agency by cross selling and up selling ideas & services.
-Created effective messaging using language, graphics and marketing collateral.
-Analyzed agency and vendor marketing expenses against established budgets.
-Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
-Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
-Created my blog "Dressed All Round by Devyani" in December'15. The blog is about fashion, lifestyle, beauty & travel.
-Worked as a freelance blogger and content writer for retail & lifestyle brands to write content for their websites.
-Created effective messaging using language, graphics and marketing collateral.
-Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
-Reviewed and edited blog posts to guarantee high content quality.
-Generating revenue for Star network’s Hindi Movie Channel’s Star Gold & MoviesOK by providing on air, brand
solutions & on ground solutions to clients across North.
-Responsible for achieving revenue targets for FCT, special properties & Brand Integrations.
-Working closely with marketing team on deliverables & costing’s of special properties & events.
-Ensuring achievements of client’s campaign objective by keeping track of GRP, CPRP benchmarks etc. & devising
alternate plans in case of deviance.
-Responsible for retention/servicing of existing clients & penetrating into new clients & categories
-Forging long-standing associations with corporate houses and recruitment consultants for facilitation of repeat and referral sales.
-Ensuring client servicing to the clients as per the guidelines of key account management. Servicing, upgrading and monitoring Key accounts and High value accounts.
-Lead, mentor & monitor the performance of the team to ensure efficiency in business operations, meeting of individual & group targets.
-Conducting Product Training Sessions for clients for effective product usage.
-Client Interaction for introduction & adoption of Naukri.com’s new products.
-Building brand focus, reviewing and interpreting market responses to facilitate product growth.
-Designing and implementing business plans/ strategies for maximizing profitability and revenue generation.
-Client engagement, client retention
-Providing in-house training to clients to improve the efficiency of the recruitment team.
-Preparing & delivering presentations with detailed features & benefits to maximise the product usage.
-Cultivating mutually beneficial relations with clients to ensure repeat & referral business.
-Interacting with the customers to gather their feedback regarding the products’/ service utilities.
-Attending to clients concerns & complaints as well as undertaking steps for effectively resolving them.
-Upgrading existing clients through cross selling & upselling.
-Key role of business development.
-Identifying new clients and generating maximum business by selling a need based recruitment solution.
-Creating new business opportunities, generating business from existing account, thereby achieve business targets.