Performance Marketing Manager
Hinduja Global Solutions Pvt Ltd
Total years of experience :12 years, 2 Months
Primary point of contact between the clients and internal team for the smooth execution of thecampaigns for paid media activity.
Own digital campaigns end-to-end (planning campaign objectives, buying inventories, ROI metrics)
Managing Paid Marketing budgets of 2 to 3 Cr across multiple digital platforms. With the ratio of 80:20, 80% for Performance and 20% for awareness.
Managing day-to-day strategy and project management for all clients under HGS Interactive
High focus on Performance Planning and delivery of KPIs for all client projects and campaigns
Provided learning and way forward of the media campaigns with data driven narration
Actively looking into CRM Support for Brand queries related to paid media.
Managing the brands like Berger Paints, Greaves Cotton, Hinduja Hospital, NXT Digital.
Handling the team of 2 people.
Providing integrated marketing solutions with specialized focus on digital & social media.
Responsible for creating & evaluating media strategies/plans prior to execution.
The role demands me to manage the client's expectations and needs and offer the best digitalsolutions to help them achieve their objectives.
Working on designing & executing strategic roadmaps with 52+ Clients across multiple disciplines ranging from BFSI, Micro Finance, ecomm, Automotive, Travel tourism & hospitality and so on.
Looking into influencer campaign strategy and ideation for the campaigns.
Negotiating with the publishers/Media owners for digital inventory to execute Campaigns
Secondary point of contact between the clients and media team, primary being the clientservicing team.
Worked on tool white paper (Influencer Marketing & DOOH).
Provided digital media marketing research and strategy for several clients which helped in retaining go to market programs.
Tasked with the responsibility to provide leadership, focus and recommendations to key stake holders like ATL, Retail, Activation teams - defining 'Digital Excellence' & 'Growth through Integrated Marketing approaches through Multi channel customer engagement strategic approaches.
Leading a team of Media Planners and Managing Digital Strategy and Implementation for Brands like Bank of Baroda, Punjab National Bank, Indian Bank, Oriental Bank of Commerce, PSB Bank, RBI, John Deere & Neptune Reality etc.
The role demands me to manage the client's expectations and needs and offer the best digital solutions to help them achieve their objectives.
Creating pitch decks and media plans for current & prospective clients.
Hiring and managing a team of digital marketers who can build and execute campaigns.
Auditing accounts and creating action plans for internal PPC accounts to improve the performance.
Responsibility included management of the day to day operations of the agency
Was responsible for managing portfolios worth INR 3 Cr on a monthly basis and tasked with growing the same.
Generated net revenue increase of
• 30% in 2016 over 2015
• 67% in 2017 over 2016
Key responsibility included managing the digital business for clients such as EsselWorld, Water Kingdom, Beardsell, RBL Bank, etc.
Identifying gaps & promulgated new revenue channels in digital media & Strategizing the digital spends.
Maintain sound business relationship with vendors to enhance advertising objectives.
Support all aspect of digital media plan development & execution, including Google, Facebook, Instagram, Twitter, LinkedIn, Programmatic planning, traffic monitoring & reporting.
Coordinating with the creative, technical and other teams to ensure timely delivery of the campaigns
Maintaining regular reports to measure campaign performance against KPI's
Analyzed and presented monthly, mid-campaign, and wrap-up reports to clients.
Was also part of the Talent Acquisition team to scout and assess new talents
Was responsible for driving ‘alternate channel’ revenue from Digital media using Paid, Owned & Earned media for the overall brand & its various LOBs.
Support all aspects of digital media planning (which includes development, execution, strategy, planning, optimization, tracking, reporting & invoicing)
Managing monthly spends of INR 40 to 50 lakhs with the objective of driving website traffic and sales. During festival season spends are around INR 1.5 to 2 Cr including biddable and direct buy campaigns.
Ensured creation & development of brand campaigns to be launched based on the business requisites.
Negotiating with the publishers/Media owners for digital inventory & ecommerce listing
Defined various marketing programs to strengthen the consumer relationship leading to increased Website Traffic, sales through brand website and e-comm portals, Store Footfalls, etc to drive profitability
Liasoning with the creative, technical and other teams to ensure timely delivery of the campaigns
Tie-up with all the major E-commerce players (Amazon & Flip kart) currently operating in the space to list, display and sell products.
Ensure availability of stock across the warehouses of E-commerce partners in co-ordination with the Product Supply team.
Responsible for ensuring day-to-day ecommerce operations and seamless order fulfillment.
Maintaining and analyzing monthly sales data.
Manage the day to day paid campaigns across Google and Facebook.
Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
Identify trends and insights to optimize the spends and performance of the campaigns
Work with optimization team, reporting analyst and campaign owners for landing page testing
Plan display media strategy including media mix, demographics, ads, etc
Maintaining regular reports to measure campaign performance against KPI's
Developed a comprehensive training program to ensure SEO campaigns are executed efficiently by junior
Enhanced employer's SEO offering by incorporating social media optimization using Facebook, LinkedIn, and Twitter communities; blog creation, syndication and promotion and keyword research and monitoring
Determined the SEO strategy and tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales.
Communicate with the client’s.
Coordinating with inhouse concerned departments.
Web Analytics:- Oversee web analytical application and drive customer insights based on findings Proficiency in web analytics and Google analytics, Mapping competition, traffic volume tracking.
Competitor analysis
Monitoring on search engine ranking
Crawl Errors & Redirects
On Page Optimization - Integrate relevant keywords into pages, Optimize title tags and meta description, Create user friendly content, Optimize images, Optimize URLs, Use internal links on pages, Improve site load time, Add responsive design to website
Off Page Optimization - Link Building, Article submission, Press release submission, Blog posting, Forum posting, Directory submission, Social bookmarking, Content Syndication and Management, Reports documentation