ديراج Kunzru, Creative Director

ديراج Kunzru

Creative Director

Independent

البلد
الهند - دلهي
التعليم
ماجستير, MBA - Marketing
الخبرات
32 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :32 years, 5 أشهر

Creative Director في Independent
  • الهند - دلهي
  • أشغل هذه الوظيفة منذ أغسطس 2013

Working on many diverse projects; recently handled the launch of a national Hindi News channel, generating content, creating the launch campaign, etc.

Creative Consultant في World Lung Foundation
  • الهند - دلهي
  • مايو 2011 إلى أغسطس 2013

Responsibilities included creating evidence-based, hard-hitting Tobacco Control behaviour-change campaigns including above and below the line communication. Also, coordinated closely with media buying houses to create GRP-based optimized national and region-specific media plans. Additionally, managed research agencies and supervised research work related to pre-release message testing as well as post-release effectiveness surveys. Almost single-handedly created a new graphic anti-tobacco TVC for the MoHFW (link attached at the end of this document), GOI; scripted and directed a social media film and a sensitization film for COTPA implementers like police officers, teachers and other policy makers

Independent Advertising Writer and Consultant في Self Employed
  • الهند - دلهي
  • يوليو 2010 إلى أبريل 2011

Worked as an independent communication consultant with two advertising agencies in Delhi and also handled the communication requirements of a school in Gurgaon.

Partner and Creative Director في Easel Production House
  • الهند - دلهي
  • أغسطس 2009 إلى يونيو 2010

Responsibilities included: Script Writing, Asst. Direction, Production and maintaining the overall creative standards in the organisation.

Produced two films for an NGO (Non Government Organisation) on health-related subjects.

Creative Director في Dentsu Communications, New Delhi
  • الهند - دلهي
  • مايو 2006 إلى يوليو 2009

Responsibilities included maintaining the overall creative standard in the company, leading a young creative team, strategizing on ongoing business as well as new business development and planning, client interaction, presentations, etc


Accounts Handled

Aircel, Yamaha Bikes, JK Cement, JK Wall Putty, JK White Cement, NACO, Panasonic, ArtD Nox, HLL (Hindustan Latex Limited) - Nischay Project, Incredible India, Delhi Government, i-Mate Mobiles

Freelance Writer في Self Employed
  • الهند - دلهي
  • يوليو 2005 إلى أبريل 2006

Freelance writing including consultancy at a few agencies

Creative Head في Adinc, Muscat
  • عمان
  • مارس 2004 إلى يونيو 2005

Responsibilities included leading and motivating the creative team and maintaining the overall creative standards at Adinc Y&R.

Accounts Handled:

Nando’s Restaurant, South Africa - Successfully handled the launch of Nando’s chain of restaurants and helped it establish itself as a leading restaurant in Muscat, in the face of stiff competition from established brands like KFC and MacDonald’s.

Mitsubishi Motors: Helped Mitsubishi brands like Pajero, Lancer, Nativa, Magna, etc. retain their leadership position in the Gulf, through sustained advertising, both at Brand and Promotional levels.

Oman International Bank (OIB): Re-positioned OIB as one of the leading banks of Oman with a mix of Brand and Promotional campaigns.

Also: Worked on brands like Hyundai, Omantel, Bahar Detergent, Reem Batteries, Second Cup Coffee, Sadolin Paints and Tribune Newspaper.

Associate Creative Director في Cheil Communications, New Delhi
  • الهند - دلهي
  • يوليو 2003 إلى فبراير 2004

Handled the advertising work for Samsung Electronics, including leading and supervising an art/copy team.

Creative في Lintas, Delhi
  • الهند - دلهي
  • مايو 2000 إلى يونيو 2003

Handled the following accounts

LG Televisions - TVC (Brand) and Press
LG Air Conditioners - Press and Radio
Hajmola Digestives - TVCs (Brand)
Polio Eradication - TVCs
Sega Dreamcast Gaming Console -TVC (Brand) and Press

Creative Group Head في TBWA, Delhi - Formerly TBWA Anthem
  • الهند - دلهي
  • أبريل 1997 إلى مايو 2000

Handled the following accounts:


Allwyn Refrigerators - Press and TVC (Promo)
Amar Ujala Newspapers - TVCs (Brand) and Press
Hero Puch - Press and TVC (Brand)
Baidyanath Chyawanprash - Press and TVC
Baidyanath Dant Manjan Lal - Press and TVC (Brand)
Escorts JCB - Press
ESPN Star Sports -Press

Senior Copywriter في Everest Advertising, Delhi
  • الهند - دلهي
  • يناير 1995 إلى مارس 1997

Handled the following accounts:

Dabur Hajmola Candy - Press
Sylvania Laxman Bulbs and Tubes -Press
Hotel Sofitel Surya - Press and DMs

Copywriter في Publicis Advertising, Delhi (Formerly Maadhyam Advertising)
  • الهند - دلهي
  • فبراير 1993 إلى يناير 1995

Handled the following accounts:

ITDC - Press
Confederation of Indian Industries (CII) -Press
KLM -Press

Junior Copywriter في RK Swamy BBDO
  • الهند - دلهي
  • يناير 1992 إلى يناير 1993

Accounts Handled:

Hotel Hyatt Regency - Press and DMs
Ranbaxy Laboratories -Press

الخلفية التعليمية

ماجستير, MBA - Marketing
  • في Institute of Management Studies
  • يوليو 1987

Specialties & Skills

New Media
Team Leadership
Creative Content
Writing
Advertising
Social Media
Presentation

اللغات

الهندية
متمرّس
الانجليزية
متمرّس

التدريب و الشهادات

Tobacco Control Leadership Certificate Course (تدريب)
معهد التدريب:
Johns Hopkins School of Public Health, Baltimore (USA)
تاريخ الدورة:
June 2012

الهوايات

  • Love social media, avid cricket follower, old Hindi film music, reading (mostly non fiction)… and food.
    Have acted in a few TV advertisements and a music video.