Creative Director
Independent
Total years of experience :32 years, 5 Months
Working on many diverse projects; recently handled the launch of a national Hindi News channel, generating content, creating the launch campaign, etc.
Responsibilities included creating evidence-based, hard-hitting Tobacco Control behaviour-change campaigns including above and below the line communication. Also, coordinated closely with media buying houses to create GRP-based optimized national and region-specific media plans. Additionally, managed research agencies and supervised research work related to pre-release message testing as well as post-release effectiveness surveys. Almost single-handedly created a new graphic anti-tobacco TVC for the MoHFW (link attached at the end of this document), GOI; scripted and directed a social media film and a sensitization film for COTPA implementers like police officers, teachers and other policy makers
Worked as an independent communication consultant with two advertising agencies in Delhi and also handled the communication requirements of a school in Gurgaon.
Responsibilities included: Script Writing, Asst. Direction, Production and maintaining the overall creative standards in the organisation.
Produced two films for an NGO (Non Government Organisation) on health-related subjects.
Responsibilities included maintaining the overall creative standard in the company, leading a young creative team, strategizing on ongoing business as well as new business development and planning, client interaction, presentations, etc
Accounts Handled
Aircel, Yamaha Bikes, JK Cement, JK Wall Putty, JK White Cement, NACO, Panasonic, ArtD Nox, HLL (Hindustan Latex Limited) - Nischay Project, Incredible India, Delhi Government, i-Mate Mobiles
Freelance writing including consultancy at a few agencies
Responsibilities included leading and motivating the creative team and maintaining the overall creative standards at Adinc Y&R.
Accounts Handled:
Nando’s Restaurant, South Africa - Successfully handled the launch of Nando’s chain of restaurants and helped it establish itself as a leading restaurant in Muscat, in the face of stiff competition from established brands like KFC and MacDonald’s.
Mitsubishi Motors: Helped Mitsubishi brands like Pajero, Lancer, Nativa, Magna, etc. retain their leadership position in the Gulf, through sustained advertising, both at Brand and Promotional levels.
Oman International Bank (OIB): Re-positioned OIB as one of the leading banks of Oman with a mix of Brand and Promotional campaigns.
Also: Worked on brands like Hyundai, Omantel, Bahar Detergent, Reem Batteries, Second Cup Coffee, Sadolin Paints and Tribune Newspaper.
Handled the advertising work for Samsung Electronics, including leading and supervising an art/copy team.
Handled the following accounts
LG Televisions - TVC (Brand) and Press
LG Air Conditioners - Press and Radio
Hajmola Digestives - TVCs (Brand)
Polio Eradication - TVCs
Sega Dreamcast Gaming Console -TVC (Brand) and Press
Handled the following accounts:
Allwyn Refrigerators - Press and TVC (Promo)
Amar Ujala Newspapers - TVCs (Brand) and Press
Hero Puch - Press and TVC (Brand)
Baidyanath Chyawanprash - Press and TVC
Baidyanath Dant Manjan Lal - Press and TVC (Brand)
Escorts JCB - Press
ESPN Star Sports -Press
Handled the following accounts:
Dabur Hajmola Candy - Press
Sylvania Laxman Bulbs and Tubes -Press
Hotel Sofitel Surya - Press and DMs
Handled the following accounts:
ITDC - Press
Confederation of Indian Industries (CII) -Press
KLM -Press
Accounts Handled:
Hotel Hyatt Regency - Press and DMs
Ranbaxy Laboratories -Press