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Dhuha Al-abdalluh, Public Relations specialist

Dhuha Al-abdalluh

Public Relations specialist·Hashi Basha Holding Company

Saudi Arabia

Bachelor's degree, electronic media

Work experience

Total years of experience: 3 years, 1 months

Public Relations specialist

January 2025 - Present

Hashi Basha Holding Company

Riyadh, Saudi Arabia

January 2025 - Present

PR for franchise partners, coordinated communication, built relationships, managed brand image.
• operating advanced systems (Oracle, Franchise System, Partoo, CRM), analyzing data to support strategic decisions,
preparing SWOT reports, managing client and franchise communications, and enhancing collaboration. Experienced in
drafting official correspondence, supporting PR initiatives through event planning and corporate communication, and
creating creative and advertising content..

Company industry:
Food & Beverage Production

Public Relations & Content Coordinator

September 2023 - Present

-Saudi Aikido Committee

Riyadh, Saudi Arabia

September 2023 - Present

Managed PR, social media, content creation, campaigns, and prepared marketing materials.

• Member of the Players Committee - Region
• Managed public relations initiatives and supported organizational communications.
• Developed, wrote, and edited content aligned with the committees brand identity and objectives.
• Planned, prepared, and coordinated exhibitions and events.
• Managed social media accounts, including content planning and scheduling.
• Represented the committee at exhibitions, events, and official engagements.

Company industry:
Non-profit Organization

Content Writer

January 2025 - March 2025

Hashi Basha Holding Company

Riyadh, Saudi Arabia

January 2025 - March 2025

Produced social media content, prepared presentations and proposals, and delivered clear, creative copy to support
marketing and communication objectives.

Company industry:
Catering, Food Service, & Restaurant

CEO Office Manager

May 2024 - December 2024

Etihad Altharwa Company

Riyadh, Saudi Arabia

May 2024 - December 2024

• Prepared and reviewed reports and business data to help the CEO make decisions.
• Assisted in planning strategies and setting up work processes.
• Prepared meeting minutes and tracked follow-up actions.
• Organized files and documents for the CEOs office.
• Found and solved problems using data and careful thiking.
• Ensured effective communication between internal departments and external stakeholders to support organizational
goals.
• Created summaries and reports for presentations and meetings.

Company industry:
Catering, Food Service, & Restaurant

marketing coordinator

May 2023 - May 2024

Above & Beyond Academy

Riyadh, Saudi Arabia

May 2023 - May 2024

- Managed client relationships and account coordination.
- Monitored performance and prepared follow-up reports.
- Managed social media accounts and digital platforms.
- Created written content and graphic designs aligned with brand identity.
- Supported marketing and communication activities.

Company industry:
Sports & Outdoor Activities

Education

Saudi Electronic University

December 2026

December 2026

Bachelor's degree, electronic media

Saudi Arabia

IGTS Insitute

January 2022

January 2022

Diploma, Business Administration

Saudi Arabia

Skills

Public Relations
Expert
Public Relations
Expert
E Marketing
Expert
E Marketing
Expert
Marketing
Expert
Marketing
Expert
Business Administration
Expert
Business Administration
Expert
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
ORACLE APPLICATIONS
Intermediate
ORACLE APPLICATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
STRATEGIC DECISION MAKING
Intermediate
STRATEGIC DECISION MAKING
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
ORACLE APPLICATIONS
Intermediate
ORACLE APPLICATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
STRATEGIC DECISION MAKING
Intermediate
STRATEGIC DECISION MAKING
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
Marketing Campaign Management
Intermediate
Marketing Campaign Management
Intermediate
Social Media Management & Account Administration
Expert
Social Media Management & Account Administration
Expert
Marketing Reports & Performance Analysis
Expert
Marketing Reports & Performance Analysis
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
-Oracle – Internal
CRM System Training
Excel for Data Analysis
-Oracle
Data Analysis using Power BI (Internal Training)
CRM System Training
Excel for Data Analysis