dhruv sharma

Client Relationship & Business Development
o To engage Government clients on a regular basis and conduct studies in the Public sector field.
o Provide government with key insights for them to implement
o Develop workable strategies in partnership with different departments of the Government
o Grow the Public sector business of Nielsen in the GCC region
o Analyze data to provide insightful recommendations to clients and present the findings to management committees of clients for the projects undertake.
o Fulfilling client expectations by delivering timely and actionable findings
o Proposing methodologies that best suit the client’s needs to achieve the desired results
o Incorporating qualitative and quantitative findings to deliver holistic and complete findings of projects to clients
o Independent End to end Management of all aspects of research studies; strict budget management; monitoring field activities/data collection, analysis and reporting.
o Design questionnaires, created project schedules, prepared final presentations and manage resources to meet commitments made to clients

Industry experience


Travel - Abu Dhabi Airport
o Responsible for entire 2 year tracking program for a customer satisfaction study among the passengers of Abu Dhabi Airport. The study is geared to understand the needs and wants that the international travelers have from an Airport. Airports are now more than airline service providers they are now individual money making commercial entities.

o The jobs key role is to design and administer a satisfaction and needs survey among the passengers, analyze the results and provide clients with insights that will help them grow the business. Other responsibilities are:
 Providing them with weekly updates and monthly presentations.
 Engaging the stakeholders in Client engagement strategy sessions to discuss the areas of improvements and opportunities at the airports.

o Exit interviews of tourists leaving the airport to determine their duration of stay and reasons for choosing UAE as a tourist destination.

Energy - ADNOC, ENEC
o Study to understand and evaluate the performance of various functions and departments of ADNOC petrol stations
o Public opinion study to understand the perception of ENEC among general population and stakeholder satisfaction study among customers and partners of ENEC.


Reading habits - Prime Minister Office
o Study conducted to understand the reading habits of Emiratis & Non Emiratis in UAE. Compare differences among the nationalities and provide insights and solutions to increase reading among the Emiratis in the country, considering 2016 has been labelled as the year of reading by the UAE government.


Information communication - Abu Dhabi Systems & Information Center
o Study to understand the satisfaction among customers and business entities with the different offerings of ADSIC,
o Conducting a mystery shopping study among the various departments of ADSIC to evaluate the performances

Real Estate - TECOM
o Study to understand the satisfaction among tenants of TECOM business parks.

TNS Middle East and Africa (Dubai, UAE)
Designation: Account Manager
From: May 2012- Feb 2016

Industry experience


Telecom - Omantel
o Conducted the customer satisfaction dipstick tracker study in Oman for a period of 2 years.
o Conducted half yearly brand health check studies in order to understand the performance of each function of the telecom company in the same period.
o Yearly mystery shopping studies across the retail outlets for client as well as competition in Oman.
o Business enterprise study among corporate clients of Omantel to determine improvement areas and growth opportunities for Omantel’s corporate business.
o Youth and Expat segmentation study to understand these segments and communicate to Omantel where the opportunity for growth lies.
o Price concept evaluation to determine the viability of launching new advertisement campaigns.


FMCG - Almarai, Hershey's, PepsiCo, Johnson & Johnson, Reckitt Benckiser, Perfetti, KDD, Loreal, Kellogg’s

o Almarai - Tracking of various categories like puffs, croissants, biscuits, cakes, and sliced bread. Also conducted various product test, Usage and Attitude studies for different categories like Cakes, Digestive Laban etc.

o Almarai - Product test for categories like Jar cheese, Crème Caramel, Triangle cheese etc.

o Johnson & Johnson - Shopper studies to understand the buyer behavior in multiple countries
o Johnson & Johnson - Category Penetration study to understand the individual Baby care category penetration among mothers in 4 countries (KSA, UAE, Egypt & Morocco)

o PepsiCo - Value pricing study across different markets like KSA, Egypt, Jordan, and Algeria. The objective of the study was mainly to predict the financials if portfolio of CSD or Chips category is changed or modified in these countries.
o PepsiCo - NeedScope studies to understand the communication need gaps in the market.
o PepsiCo Pakistan - Shopper study to understand the performance of key channels like general store, kiryana, pan shops and bakery shops and gauge the effectiveness of the marketing material present in these channels.

o Hershey's - Brand Health study, mainly to gauge the position of one of the brands

o Perfetti - Advertisement Evaluation and Usage and Attitude study for chewing gums in KSA & UAE

o Kellogg’s - Usage and Attitude study conducted in KSA & UAE

o Reckitt Benckiser - Mystery shopping and Program evaluations for awareness programs that have been launched in KSA and UAE
o Studies for other clients also include - Product tests, Concept tests, Advertisement evaluation

Health care & Pharmaceuticals - Boehringer Ingelheim, Mundipharma
o Hybrid Mystery shopping and awareness study among the pharmaceuticals to gauge the performance of the medical representatives across the GCC (UAE, Kuwait, Bahrain, Qatar, Oman)
o Brand health dipstick tracker for Pharma brand across 2 countries (KSA & Egypt)
o Understanding Attitudes and Behavior of OTC consumers in the African markets (Algeria, Egypt, Nigeria, South Africa, Kenya)
o Concept test in the African markets to determine the viability of entering a market with a new product for countries like Algeria, Egypt, Nigeria, South Africa, Kenya
o Mystery shopping to understand and evaluate the performance of the key client brands among pharmacies


Tyre market - Bridgestone
o Conducted a usage & awareness study across 4 countries (KSA, UAE, Egypt, Morocco) to understand the tire market in the region and help develop the strategic plan for these markets in 2012
o Followed up by conducting a similar study to see the change in performance of the tire in KSA & UAE markets in 2014
o Mystery shopping among the tire dealers and retailers to understand the price differences across different brands as charged by the owners and gauge the difference between the price offered by tire companies and those sold by the retailers

Cross-Tab Marketing Services Pvt Ltd.
Designation: Research Executive
Duration: December 2009- May 2012
Job Description
Assisting and handling execution of End to End quantitative & qualitative (online) primary research projects
o Primary work involves proposal writing, questionnaire designing, monitoring quality of survey (s) programmed, survey launch & data collection, data analysis, preparing findings & final. Interaction with the clients on a daily basis and build a business relationship with them.
o Daily interaction with various vendors for timely data collection. Taking updates & monitoring progress of ongoing surveys to ensure data quality.
o Liaison with survey programming, data analysis & secondary research teams, for timely and quality output

Key Projects Undertaken
o Attitudinal study - Understanding how 18-40 yrs age group perceive MSN and what measures have to be taken in order to retain and build more customers for MSN in US.
o Channel Partner study - Evaluating the perceptions and utilization of Original Microsoft software among the dealers and vendors
o Messenger perception study - How is Windows Live messenger and it various features perceived in four different markets
o Windows Live Hotmail and Messenger awareness study - The study mainly focused on the awareness levels of tools and features of Hotmail and Messenger in nine major markets namely US, UK, France, Germany, Spain, Italy, Netherlands, Canada & Brazil.
o International training and learning + International school practices - This was a joint project conducted by UNESCO & Microsoft which was undertaken among 118 schools across the globe. Prime objective of the study was to understand how technology is being used or can be used by teachers and schools for better learning
o CaféOpinion website ( www.cafeopinion.net) - A discussion forum site which was built from scratch for Microsoft in US & UK, so that customers and users views can be taken into account and based on their responses come to major business decisions.