Growth Manager
Memphis Tours
Total years of experience :10 years, 1 Months
- Leading marketing strategy and planning for a newly
designed product, Hilocals for local experiences and
Ashranda for cruise management.
- Managed development efforts with technology team using
Agile, Achieved objectives for Saas product Ashranda and
Paas product Hilocals on a C2C model.
- Set testing and validation strategy for new products
including Tourism and E-commerce products.
- Business modelling and presenting value proposition
through sound methodologies.
- Leading B2B marketing strategy for a cruise management
software product, Ashranda.
- Executed digital marketing strategies over multiple
channels including search engines, Facebook network and
Linkedin.
- Leading reporting and advertising automation efforts for
Swan Bazaar, an E-commerce project.
- Implementing AMP for page speed across web products.
- Main geo-targets were USA, UK, New Zealand, Australia
and Canada.
- Led marketing strategy for Rayashop, Raya’s own
E-commerce marketplace platform.
- Cross platform media buying including Facebook Network,
Google Network, propeller ads.
- Managed deployment of programmatic marketing, AB
testing and workflow optimization tools
- Managed Reporting and analytics for major Raya Trade’s
accounts.
- Deliver market research, sentimental analysis, situational
analysis and competitor benchmarking.
- Contributed to social media marketing and management
of Raya’s FMCG, Raya manufacturing and Aman.
- Streamlined communications between different
multi-talented teams
- Managed social media communities for multiple brands.
- Cross-platform media buying for E-commerce.
- Managing full E-commerce cycle from planning and
product taxonomy all the way to automated reporting.
- Streamlined SEO activities and coordinated with
development teams to deliver requirements.
- Setup tracking and order fulfillment processes.
- Managed logistics and supported business development
with partners and clients.
- Managed customer support team in Western Union
account, Leading money transfer services provider.
- Analyzed team performance and created action plans to
boost performance.
- Set up and executed long term plans for KPI specific
enhancements.
- Was responsible for retention planning temporarily for the
entire account on rotation basis.
Mechanical design and production engineering