Market Researcher
Emirates Transport
Total years of experience :5 years, 3 Months
• Working on marketing strategies and plans for different sectors and centers of the establishment.
• Managing different sectors’ and centers’ marketing material requirements.
• Planning and coordinating, liaising with suppliers, to deliver marketing and promotional material for the internal sectors and centers of Emirates Transport.
• Liaising the design and production of marketing advertisements, materials including leaflets, posters, flyers, and giveaways.
• Writing and proofreading copy for all marketing material produced by the marketing department.
• Taking role in maintaining and updating customer database for the establishment’s different clients of the centers in Abu Dhabi.
• Organizing and attending events such as conferences, seminars, summits and exhibitions.
• Sourcing and securing sponsorship opportunities linked to the specialty areas of the establishment.
• Establishing contact and memberships with various business groups to facilitate good relations and for mutual benefits.
• Assisting in conducting market research for private schools transportation and new proposed center opening.
• Involved in the marketing campaign and launch of the first business to consumer service provided by the establishment.
• Working on a service development plan to protect the marketing material existing in the establishment and for the ease of use for the rest of the employees.
• Working on the logo designs and development of 6 upcoming centers for the establishment.
• Constantly work on power point presentations content and design as required.
- Research, prepare and edit copy for publication on the web portal for Gulf Computer Society.
- Verify all information, such as statistics, dates and facts, using standard reference sources.
- Understand issues surrounding user experience, accessibility and information architecture.
- Edit and optimize content to enable readability and search engine optimization.
- Source images and artwork, and commission photographic or video works to enhance user experience.
- Manage blogs, forums, wikis and other forms of user-generated content.
- Set schedules and deadlines for the publication and archiving of information and news on portal.
- Develop editorial, copyright, data protection policies as well as best practices related to the portal and all content therein.
- Create and manage an in-house content management system.
- Liase with internal departments to ensure policies and procedures of the organization are maintained.
- Advise the management team regarding best practices in web publishing.
- Independently provided appropriate general information about the company’s products and services.
- Identified, researched, and resolved customer complaints and trading disputes.
- Maintained a log file for all sales enquiries and complaints.
- Followed up with IB Offices for payments of credits.
- Uploaded monthly commission statements on the 'Member' section of the web site.
- Maintained professional relationships with local and national IB networks.
- Examined the web site for broken links and worked on up keeping the web site by proposing suggestions and improvements opportunities.
Minor: Psychology