Senior Account Executive
Cheil MEA
مجموع سنوات الخبرة :15 years, 0 أشهر
Primary client account manager for Samsung Electronics divisions including Home Appliances, IT, Customer Service, Enterprise Solutions and Corporate Relations
Responsible for raising brand and product awareness by leading marketing campaigns targeted at a dynamic target audience Handled marketing communications including ATL, BTL, Digital, CSR, Sponsorships, Road Shows, and Events across Middle East & North Africa Responsibilities encompassed strategy, concept creation, project development and implementation Liaised between the different departments to make sure deadlines were in agreement with clients’ expectations Acted as the brand/client guardian to make sure work is delivered as per global standards and guidelines Handled the management of Samsung’s full-fledged corporate campaigns such as GITEX, Dubai Shopping Festival, and Ramadan Launched successful flagship products for Samsung IT and Home Appliance divisions Handled periodical deliverables for the Customer Service department to increase foot-fall to Samsung service centers and engage in
Samsung’s new brand ideal Supported the Enterprise Solutions department in creating awareness of Samsung offerings to different sectors such as healthcare, hospitality
and education Initially joined Cheil in the New Business department as the main account handler for newly acquired clients such as DEWA (Dubai Electricity
and Water Authority), DED (Department of Economic Development) Most challenging projects handled were WETEX (Water, Energy and Technology Exhibition), DGEF (Dubai Global Energy Forum) and WEF
(World Energy Forum).
Complete staffing and operational management of 15 employees including staff scheduling and payroll for a 200 m2 restaurant venue Responsible for managing the stock levels of food and beverage for the outlet and purchasing from suppliers Full P&L responsibility and restaurant performance reporting Development and implementation of Marketing and PR Programs for restaurant and brand awareness
Floor supervision during opening hours Initially appointed as PR Coordinator, followed by a promotion to Operations Supervisor, and finally as Assistant to Managing Partner
February 2011, American University of Beirut, BA in Psychology. Lebanon
June 2006, Brumanna High School, HS Diploma Lebanon