Marketing Manager
Arab Fashion Council
Total years of experience :17 years, 8 Months
Arab Fashion Council represents 22 Arab countries inside fashion industry and retail. Organizing official Arab Fashion week hosted in Dubai and the historical one in Riyadh.
- marketing plan, implementation and execution.
- market analysis and monitors
- responsible for brand presentation for partners and stack holders, as well as strategy with them.
- developing initiatives and coordinating branding strategy
- event management
- sponsors management
- partnerships management
- digital and social media plan (more than 1 mi followers)
- social media calendar
- Pr strategy and coordinating with International PR agencies ( more than 1 Bi impressions)
- International portfolio management
- marketing collaterals for AFW, printing, coordination with design department art-work, content team, digital agency.
- management of production company
- clipping
- website coordination and updates
- Analytics and AdWords management
- budget management
- reporting directly to CEO
Conducted advanced market and competitive analyses, highlighting opportunities and trends, Specially for FMCG industry in Middle East, North Africa, GCC countries and Lebanon.
Built a customers and suppliers database (FMCG industry) - B2B and B2C.
Responsible for full product management, branding, certificates and all necessary steps to get the UAE Government Approval for imported products.
Conducted analysis and monitoring of online KPIs, and campaign ROI optimization
Took full responsibility for Website and social media presence, translated and adapted UAE offerings, resulting in significant increase in engagement and traffic.
Liaised with call centre/online departments regarding targets, identifying slow-moving products
Responsible for launching campaigns and events management.
Maintaining and providing strength to company’s brand position in assigned regional marketing area Middle East.
Head development and execution process of ethnic and other main focused marketing plans to reach vital customer segments.
Interacting with marketing leads to develop and supervise regional marketing budget.
Identify specific regional marketing goals and objectives, recommending strategies to integrate into local regional marketing plans.
Participate and assist Marketing Director to direct developing creative strategies and media execution.
Participate and assist Marketing Director to direct developing creative strategies and media execution.
Identity, develop and evaluate marketing strategies based on knowledge of client objectives and market trends.
Plan and manage budgets in excess of $3million dollars.
Develop 40-50 marketing strategies and campaigns each quarter.
Collaborate with marketing team on standard, design and production of marketing materials.
Analyze performance of all marketing programmes to identify the best opportunities for optimization - digital and offline campaigns.
Create Sales strategies to promote advertising offerings and motivate larger deals.
Prepare detailed marketing forecasts on a daily, weekly and quarterly basis.
Also developing Business Development and Customers database.
Increase sales by 10% via email marketing campaigns.
Lead marketing initiatives and implement centralized marketing strategy to build brand awareness and increasing New customers database.
Create and distribute valuable content maintaining customer communication and encourage feedback.
Maintaining corporate identity using online and offline promotional techniques - SEO, SEM, Social Media, Organic Traffic.
Implementing and manage Marketing and Events calendar to include social media, trade shows, email campaigns, press releases and print advertising.
Key problem solver - go to person for interacting and negotiating with challenging clients to close the sale.
Contacting existing customers by email with information on new banking products.
Customers Relations activities.
Orienting customers to make decisions about investment products and activities.
Contact customers by database to schedule meeting.
Monitoring individual and team sales target, performance and operational quality.
INTERNATIONAL MBA
Social communication