Diksha Gerella

Managing tactical campaigns & optimizing yearly marketing budgets across all channels for Renault & Nissan new cars
• Planning monthly brand communication and preparing marketing brief for creative, PR, agency, and external suppliers
• Preparing weekly & monthly marketing evaluation reports with outcomes vs YTD spends for Brand General Manager & Board of directors
• Oversee & manage agencies to ensure timely execution & implementation of all campaigns. Providing guidelines & framework for Renault & Nissan by ensuring customer centric communication across
• Arranging quarterly meetings with the brand central offices to update on the progress & providing feedback if any
• Developing strong relations by supporting other departments like corporate marketing, leasing, social media to ensure overall brand enhancement & thus achieving KPIs
• Ensuring timely execution of monthly test drive coverage for new cars by different newspapers
• Collating data from different digital platforms like Autoline, LMT etc. & understanding competitor strategies, to optimize our campaign and thus achieving the end goal & modify upcoming promotions if needed
• Creating new EDMs for every campaign through Liana platform and sending it out to our database (which is updated every 2 months)
• Responsible for optimizing Renault website, creating new landing pages for each tactical campaign & publishing the same on the website
• Ensuring continuous engagement on social media channels and approving monthly SM calendars

Planning promotional ideas for Vox cinemas
• Creating 360 marketing launch campaign for Kitchen 35
• Planning fresh set of annual marketing activities for Dreamscape - VR experience.

Freelance/Part time :
Managing online presence of House Of Nails, mainly on Facebook and Instagram
 Writing creative and engaging monthly content for both the platforms
 Creating and maintaining favourable image about the brand, its products and the team
 Suggesting ORM activities wherever possible i.e., brand engagement ideas, daily monitoring of the quality of comments and views received on the posts etc
 Proposing integration activities (quarterly) like tie ups with other nail art manufacturing companies and influencer activity.

The utmost responsibility included cabin safety of all the guests.
 Ensuring that all safety and regulatory formalities as directed by the DGCA is adhered to  Dealing with VIP & VVIP guests in a proficient manner
 Participated in promotional activities of In-flight magazine ‘Jet Wings’ in Boeing 737 Business and Economy class
 Participated in Jet Airways 25th anniversary celebration activities which included guest delights on all the flights
 Excellent ability to keep patience in case of crisis  Implementing international safety rules and regulations while travelling to South East Asia, Middle East and SAARC countries
 Expertise in customer service
 Excellent ability to use diplomacy and non-judgmental behaviour in stress situation  Addressing to guest needs and making them familiar with the aircraft and its features including entertainment system
 Providing special care to children, mother with infants, and elderly guests ensuring their journey on board is comfortable
 Creating memorable moments for guests & fellow colleagues, celebrating special occasions at 40, 000 ft. above sea level.

My responsibilities were divided under 4 categories:

- Client servicing: coordinating with the client and understanding their requirements. Accordingly guiding the creative team and setting deadlines

- Strategy building: ideation & conceptualizing as per the brand requirement, creating presentations for quarterly/ occasional campaigns. Brainstorm new and creative growth strategies

- Content planning: Proficient in content marketing theory and application

- Measure and report campaign performance.

Apart from above below were my few daily errands:-

- Build and execute social media strategies through competitive research, platform determination, bench-marking, and messaging and audience identification
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Identify trends and insights, and optimize spends
- Collaborate with other departments (customer relations, sales, content, creative etc.) to manage reputation and to identify key players in the market
- Provide thought leadership and always work as a team.