Dilip Krishnan, Sales & Marketing Manager

Dilip Krishnan

Sales & Marketing Manager

Swissnox Stainless Steel LLC

Location
United Arab Emirates - Abu Dhabi
Education
Master's degree, Sales & Marketing
Experience
9 years, 8 Months

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Work Experience

Total years of experience :9 years, 8 Months

Sales & Marketing Manager at Swissnox Stainless Steel LLC
  • United Arab Emirates - Abu Dhabi
  • January 2009 to August 2014

PROFESSIONAL BACKGROUND
Swissnox Stainless Steel LLC- Abu Dhabi-UAE

A leading stainless steel fabrication company providing project based solutions for the architectural and marine industry.

Turnover- AED 24 Million
Period-2009 - till date
Reporting to- Managing Director

EMPLOYMENT HISTORY

Sales & Marketing Manager

 Sales & Marketing
• Planning, organising, controlling and coordinating sales and marketing activities which include preparation and achievement of annual sales & marketing plan.
• Develop and establish the Corporate Brand Strategy.
• Preparing / Formulating new marketing strategies in consultation with management & delivering on same
• Identifying new market segments
• Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to Management
• Developing concepts for advertising and successfully market new products / services
• Prepare ‘Annual Sales Forecast’ and ensuring the same is achieved
• Build referral and lead generation network.
• Securing new projects/business avenues for the company
• Control Pricing & Credit Terms for Clients
• Develop and manage marketing tools for existing and new clients.
• Provide inputs to team on overall sales strategy, cost optimization, and disciplined process management (pipeline review, asset management etc.)
• Identifying training needs within the department and ensuring optimum team output in line with the company’s strategies.
• Hands on approach in monitoring the implementation and execution of marketing programme
• Overlook the development of sales tools including catalogues, web-page, standard samples to optimize campaigns

 Key Account Management

• Build lasting, consultative relationships with customer accounts.
• Build long-term growth opportunities using the Account Business Planning process
• Maintaining an up-to date client database
• Being the key-link between company and various clients
• Develop multi-tier relationships to organically grow the clients’ accounts
 Pre-Bid Management

• Control Bid decision documentation, technical & commercial proposals in coordination with Management, Design and Fabrication team.
• Participate in marketing events such as seminars, trade shows, exhibitions and customer events.

 After Sales Activities

• Ensure handover documentation (drawings, specifications, delivery schedules) of secured orders to Design & Production Departments.
• Support fabrication team to resolve client concerns during delivery and execution.
• Prepare and distribute status reports, including business opportunity lists, key account development reports, misc-sales reports
• Evaluating and implementing improvement to Customer service Standards

Key Components:
1. Business Development
2. Project Management
3. Strategic Planning
4. Staffing and Management
5. Product Development


PROFESSIONAL ACCOMPLISHMENTS
• Secured Prestigious Projects for the company like Abu Dhabi International Airport Terminal 3 Expansion & Yas Mall, Abu Dhabi.
• Brought in key accounts of AL JABER, SIXCO, CITISCAPE and FIBREX who are leading players in the construction industry in UAE.
• Ensured continuous business flow from key accounts by efficient client management.
• Have established SWISSNOX as the preferred vendor for new Projects of clients

Sales and Marketing executive at Swissnox Stainless Steel LLC
  • United Arab Emirates - Abu Dhabi
  • January 2007 to January 2009

Reporting to- Sales & Marketing Manager

Sales & Marketing Executive

• Managing the inflow of new and current business leads and requests
• Working with the Head of Departments and Directors to manage contracts and sales queries
• Obtain monthly reports
• Maintain and manage client database
• Provide excellent services to the clients to ensure that they are satisfied with our products and services
• Follow client leads as instructed by Sales & Marketing Manager

Procurement/Logistics Officer at Bin Ayalan General Contracting Company LLC- Abu Dhabi-UAE
  • United Arab Emirates - Abu Dhabi
  • January 2005 to December 2006

Turnover- AED 10 Million
Period 2005 - 2006
Reporting to- Project Director

EMPLOYMENT HISTORY
Procurement/Logistics Officer
EMPLOYMENT HISTORY

• Identifying raw material vendors as per project specifications
• Negotiating the best deals for the company both on price as well as delivery schedules
• Working on discounts
• Following up delivery schedules with the vendors
• Coordinating logistics for the smooth supply of materials for the project
• Ensuring all import regulations are met while sourcing material from overseas
• Maintaining a vendor database with alternate back up vendors for projects
• Administration and Procurement Support
• Logistics Management, Manpower Control and Opportunity Assessment.
• Invoicing, maintaining personal records
• Cost calculation and forecasting for various opportunistic jobs as extension to the project

Key Components: 1. Vendor Management
2. Logistics Management
3. Invoicing & Back office

Education

Master's degree, Sales & Marketing
  • at Alliance Business Academy
  • January 2004

• Post Graduate Diploma in Sales & Marketing 2004 - Alliance Business Academy-Bangalore-India

Bachelor's degree, Travel & Tourism
  • at Mar Ivanios College
  • January 2002

• Graduate Degree in B.Com-Travel & Tourism 2002 - Mar Ivanios College-Trivandrum-India

Specialties & Skills

Vendor Management
Bid Analysis
Sale Negotiation
Business Development
ACCOUNT DEVELOPMENT
ACCOUNT MANAGEMENT
AND MARKETING
ANNUAL SALES
ASSET MANAGEMENT
CLIENTS
DATABASE
MARKETING
MILLION

Languages

Hindi
Expert
Malayalam
Expert
English
Expert
Tamil
Expert