Marketing Coordinator and Social Media Officer
Virgin Megastore
Total years of experience :16 years, 9 Months
•Launched Christmas/Disneyland & Lego Land promotion which resulted in boosting sales by 35%
•Planned and executed a youth fashion show for the new back to school collection, the promotion turned to be a success showing an increase of 23% in comparison with the previous year back to school season
•Organized a full fledged Fifa14 competition/promotion during the Word Cup season in partnership with one of our major supplier (PS4/Sonny) to win valuable gifts, the campaign resulted in an increase of footfall of 43%
•Managed digital media campaigns on various platforms such as Facebook and Instagram to increase BI by 4% and reach by 15% according to statistics
•Overachieved Digital media yearly target by acquiring almost 40% more followers on both Facebook and Instagram, creating more interaction with our clientele and mainly our target audience (youth)
•Organized and held session to host famous celebrities, singers and artist such as Raghed Alama, Anthony Touma, Elissa and Hiba Tawaji which boosted our footfall by 38%
•Sponsored Hayda Haki and presented weekly gifts to the guest of the show, providing great exposure to the brands as well as marketing our product on air
•Launched Valentine’s Day online promotion in parallel with instore activation helping us to increase our sales by 14%
• Manage the process of developing & implementing integrated
marketing plans
• Provide end-‐to-‐end campaign planning & implementation support, including: writing & delivering briefs; advising on marketing channels & techniques
• Manage external agencies & suppliers to deliver projects on
brief, on budget & on time.
Deliver savings wherever possible
• Research designated area(s) of responsibility, recommending new activity or changes
• Organize marketing events such as road shows, seminars
& exhibitions
• Track all marketing initiatives & create weekly/monthly
reports
•Coordinate with the regional offices
•Coordinate with the distribution supervisors concerning the routing and targets
•Maintaining contact with clients and following up on complaints
• Report to the executive committee president
• Keep track on weekly activities
• Monitor and assist with the maintenance of the organization’s website
