Dina Abdou, Managing Director

Dina Abdou

Managing Director

Meltwater

Location
United Arab Emirates
Education
Bachelor's degree, Mass Communication and Advertising
Experience
14 years, 5 Months

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Work Experience

Total years of experience :14 years, 5 Months

Managing Director at Meltwater
  • United Arab Emirates - Dubai
  • My current job since April 2016

Key Responsibilities:
• Work in close collaboration with the Area Director, lead departments and core internal teams to ensure cross-functional coordination and completion of assigned activities in time.
• Develop the business strategy to accelerate revenue generation in Saudi Arabia, lead market studies to understand competitor activity and maintain industry updates for revision in action plans.
• Handle a high-value portfolio of Saudi clients, regularly liaise with representatives of corporate clients to gather business requirements and generate new business through the existing client base.
• Prepare budgets and forecasts, judiciously deploy financial resources, assign targets to internal teams, and monitor task completion against specified deadlines.
• Ensure recruitment of competent candidates to fill up critical vacancies across various departments, guide the team in development of job descriptions and finalize the panel of interviewers.
• Promote the products and services of the company, approach new contacts in the region to secure orders and offer customized solutions to meet particular business requirements of clients.
• Monitor achievement of sales targets, motivate the teams through monetary incentives and encourage the growth of a productive, high-performing unit.

Senior Client Relations Manager at Meltwater
  • United Arab Emirates - Dubai
  • April 2013 to January 2016

Key Responsibilities:
• Developed and maintained productive business relationship with existing clients and prospects in the Middle East region for enhancing portfolio growth.
• Rendered strategic counsel to key clients and served as a trusted advisor. Developed and implemented integrated communication plans.
• Assisted 70 client accounts in managing respective brands and rendering consultancy in enhancing digital media strategy aligned to global, digital and social communication trends.
• Led a team of 3 members catering to specific client requirements, and enhanced client satisfaction through qualitative service delivery.
• Drafted and presented various status reports highlighting clients’ digital performance against market and competitors.

Client Relations Consultant at Meltwater
  • United Arab Emirates - Dubai
  • July 2012 to April 2013

Key Responsibilities:
• Assisted 150 client accounts in managing respective brands and enhanced service quality for maintaining high client retention rate.
• Interacted with clients for collating and understanding specific requirements for rendering customized business solutions.
• Updated clients on digital performance against market and competitors using various status reports.
• Conducted training sessions for clients on using respective software and enhancing social media interaction.

Sales Consultant at Meltwater
  • United Arab Emirates - Dubai
  • September 2011 to July 2012

Key Responsibilities:
• Identified and developed new market opportunities based on regular interaction with prospects.
• Set up strategies based on benefits and advantages of the product for enhancing market penetration in the target market segment.
• Re engineered business strategies based on collated market intelligence on competition and other market trends.
• Rendered qualitative presentations highlighting organizational and product or services to the senior leadership team and key decision makers.
• Meeting with Decision makers and department heads and tailoring business friendly solutions that address their needs.

Account Executive at Horizon DRAFT FCB
  • Saudi Arabia - Riyadh
  • November 2010 to September 2011

Key Responsibilities:
• Interacted with clients for identifying and finalizing advertising requirements and liaised with the advertising agency in ensuring seamless flow of information.
• Collaborated with agency colleagues in designing advertising campaigns aligned to client's brief and budget prior to making final presentations to clients.
• Managed budgets, campaign costs and invoicing including other administrative aspects including convening meetings with clients.
• Assisted other agency staff in designing sales pitches to acquire business for the agency.
Designed effective campaigns and presented status reports to clients for effective decision making.

Account Executive at Amaken
  • Saudi Arabia - Riyadh
  • November 2010 to September 2011

Key Responsibilities:
• Implemented strategies for selling Amaken Concept (Media Spots in a guide directory) to clients.
• Catered to major client accounts aimed at enhancing client satisfaction by qualitative service delivery.
• Collaborated with various support teams in acquiring new accounts and clients to the company.

Trainee in Client Servicing at Saatchi and Saatchi
  • Egypt - Cairo
  • May 2008 to May 2009

Key Responsibilities:
• Communicated updated briefs to the creative department and rendered inputs through constructive writing during creative sessions.
• Interacted with various teams involved in planning process to align business requirements of clients to product deliverables.
• Collated and updated client feedback to respective departments for re-engineering of strategies.

Education

Bachelor's degree, Mass Communication and Advertising
  • at American University of Sharjah (AUS)
  • May 2010

The Bachelor of Arts in Mass Communication (BAMC) program is modeled on similar degree programs found in the US but is adapted to reflect the cultural values of the Middle East-giving graduates enormous flexibility and advantage in choosing their career path within the mass media profession. Immediate access to job opportunities in Sharjah, Dubai and Abu Dhabi reflect the importance of the media in shaping and covering the impressive growth of the Emirates as well as the region. Upon Graduation, I was able to differentiate, articulate and critically analyze the dominant quantitative and qualitative research methods and paradigms found in the discipline of mass communication and to employ these research methods in their professional careers Understand and articulate the role that the mass media play in the production of everyday experience, culture and belief, and critically analyze the content of the mass media by explaining the nature of its production, meaning and effects employ digital technology in the production of mass media content for print, web and/or broadcast media Employ digital technology in the production of mass media content for print, web and/or broadcast media

Specialties & Skills

Customer Relationship Management
Business Development
Consultancy
Brand Management
Account Management
Prospecting, Pipeline Development, Demographic Profiling
Designing Sales Pitches, Presentations, Marketing Collaterals
Customer Satisfaction, Issue Resolution, Solution Customization
Market and Competitor Analysis, Trend Analysis
Budgeting, Invoicing, Cost Management
Marketing Management, Advertising, Brand Awareness
Effective Communication, Empathy, Patience
Customer Relationship Management, Key Account Management
Revenue Generation, Target Achievement, Profitability Maintenance

Languages

Arabic
Expert
English
Expert

Hobbies

  • Basketball, Music, Horseback Riding, Photography, Salsa, Kick Boxing, Learning New Languages
  • Fashion, Swimming, Travelling