دينا فارس

Category Manager for Foods & Refreshments - Levant & Iraq

- Managing Knorr, Lipton, Magnum & Walls Brands across Levant & Iraq.

- Developing category strategy & preparing an operating plan for the
respective year to achieve target USG growth.

-Leading the development and execution of the Unilever Refreshment strategic road map whilst ensuring alignment of local strategy with overall global strategy.

- Knowledge and deep understanding of the customer and consumer segments to enable solutions that address their needs in a localized manner.

- Developing & landing country based localized innovations alongside
R&D & Supply chain counterparts.

- Managing and optimizing category P&L to ensure consistent & profitable
growth.
- Planning successful promotional activities aiming at driving trial,
conversion & loyalty.

- Utilizing different media touch points with focus on digital platforms to reach and engage with target audience in innovative ways.

- Responsible for planning & executing 360' consumer centric marketing campaigns.

for Mobiles -Levant & Iraq
• Developed and budgeted a full year marketing calendar by country.
• Prepared all Mobile local launch plans.
• Handled ATL in addition to Experiential BTL activities for Mobile Dep
across Levant & Iraq.
• Handled creative & media agency briefing, follow up & execution.
• Developed contingency plans to regain M/S.
• Conducted qualitative & quantitative market research to design localized
campaigns for low-tier series.

- Amman, Jordan
• Collaborated with sales to develop strategic partnership activities,
implemented execution framework & a strategic plan on identified
opportunities.
• Landed a shopper Insight Activator project in Jordan.
• Planned an annual activity grid for all Unilever brands in relation to in-
store activities.
• Lead on Joint Business Planning in Jordan with top 5 Golden Stores.
• Developed new channel classification & customer thumbprint.
• Handled creation & execution of in-store customer marketing platforms.
• Lead in-store visibility plans for product launches, innovation launches,
re-launches, promotions & customer events.

Jordan
• Localized Unilever global best practices to better suit Jordanian market.
• Handled all in-store & out-of-store activations including design, POSM
production & deployment.
• Handled all PR & Sales events related to Unilever.
• Prepared and adhered to Marketing & Trade Rental budgets.
• Handled annual pitching process for activation agencies.
• Handled full year sampling team, beauty advisor & shopper soul mate
casting, training & monitoring.
• Prepared required reporting material & presentations summarizing
activity results & ROI.
• Worked on CSR campaigns for different Unilever Brands.

Handled the Audio/Visual & Home Appliances department for Samsung