Account Manager
Bates Pan Gulf WLL
Total years of experience :16 years, 2 Months
• Handling and leading teams for client portfolios worth half a million USD.
• Responsible for planning & the execution of customized marketing strategies and CSR activations with effective measures in terms of ROI to brand value.
• Conduct marketing research and analysis for identifying key brand cycle.
• Cultivate Initiatives for various clients for successful placements in key markets throughout the GCC region.
• Provide strategic and effective solutions for all marketing requirements including PR, media planning and activations.
Accounts included:
IHOP
RASING CANES
SHAKE SHACK
POTBELLY
LE PAIN QUOTIDIEN
NBK
TEKZONE
KIDZANIA
PIZZA EXPRESS
• Supported in Handling Shake Shack’s marketing budget worth USD 3.2 Million.
• Executed the marketing strategies with effective measures in terms of ROI.
• Developed market research to understand local flavors & interest.
• Assisted in the idea generation sessions of the campaigns/ concepts developed for the brand in conjunction with the Host Brand and creative agency.
• Lead the social media accounts, and overlooked the digital campaigns.
• Managed all relevant marketing, PR activities, and e-commerce plus maintained the hotel’s CI and Branding.
• Managed & monitored both Local and regional marketing campaigns in terms of sales, growth and effectiveness.
• Directed marketing analysis and monitored market trends in order to identify customer needs and to develop services with a local focus.
• Coordinated with other departments to forecast the seasonal promotions and marketing activities.
• Acted as the hotels liaison with the media, to promote good publicity.
• Regulated Corporate Identity of the Brand
• Created and retained demand through visiting potential customers to demonstrate products and gain new customers.
• Reviewed field problems, provided solutions, conducted competition visits to prepare appropriate reports and findings.
• Identified key market opportunities and established business initiatives.
• Closed deals to achieve departmental & individual targets, within the set budgets
- Gradutated with a GPA 3.2. - Received an honor student certficate in 2004
