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Dina Samir, Human Capital HRBP Manager

Dina Samir

Human Capital HRBP Manager·Saudi Research and Media Group-Media Production

United Arab Emirates

Master's degree, Administration And Business Administration

Work experience

Total years of experience: 19 years, 7 months

Human Capital HRBP Manager

December 2024 - Present

Saudi Research and Media Group-Media Production

Dubai, United Arab Emirates

December 2024 - Present

Partner with VP executives to align HR strategy with business growth.
•
• Developed a structured performance management system, driving
high performance and leadership growth, align with workflows,
including the development of Job Descriptions and KPIs for actionable
insights.
Leaded comprehensive onboarding processes encompassing
•
•
credential verification, medical orientation, and compliance.
Champion HR process automation and digital transformation, ensuring
scalability to support future organizational growth.
HR transformation, leading HR processes through procedures and
workflow standardization, improving key workflows in the HR
Employee Self-Service portal.
Work with HR teams to develop user-friendly HRMS solutions,
improving HR process automation, employee self-service, and
reporting capabilities.
Managed employee relations to address conflicts and disciplinary
matters, fostering a positive workplace environment.
Addressed policies ensuring labour law compliance and a positive,
inclusive work environment.
Managed employee relations in line with legal, compliance, and
business needs, ensure compliance with UAE Labour Law and
company standards.
Company industry:
Media Production

HR Business Partner-UAE & Qatar

January 2021 - December 2024

Lifestyle Aesthetics Group Distribution

Dubai, United Arab Emirates

January 2021 - December 2024

Talent mapping Oversee the full-cycle recruitment process, from job
•
posting and candidate sourcing to interviewing, selection, and
onboarding.
Promote and implement diversity and inclusion strategies within
recruitment practices, ensuring a broad talent pool and fair hiring
processes.
Manage relationships with external recruitment agencies, ensuring the
best possible service and value.
People and culture drive employee engagement initiatives to enhance
team morale and productivity.
Champion diversity, equity, and inclusion initiatives.
Performance succession Oversee the performance appraisal cycle,
including goal setting, mid-year reviews, and annual evaluations.
HR Operations Led end-to-end HR operations, overseeing core
processes such as employee data management, HR administration,
policy and procedure implementation, and payroll processing—
ensuring full compliance with regulatory requirements and company
standards.
Company industry:
Distribution, Supply Chain & Logistics

HR Transformation Manager

January 2019 - January 2021

Samira Maatouk Group-Manufacturing and Retail Cafe’

Abu Dhabi, United Arab Emirates

January 2019 - January 2021

Lead the full lifecycle implementation of HRMS/SAP— from
•
•
requirements gathering and system design to testing, rollout, and
post-implementation optimization., ensuring the system meets
business requirements and HR objectives.
Collaborate with IT, HR Leaders, and external consultants/vendors to
define the scope, objectives, functionality and timelines of the HRMS
implementation.
Champion HR process automation and digital transformation, ensuring
scalability to support future organizational growth.
Increased compliance rate by leading HR policy updates to adhere to
legal standards.
Ensure HR operations, payroll, policies, and compliance are up-to-date
and harmonized with UAE labor law.
Company industry:
Catering, Food Service, & Restaurant

Head of HR

January 2015 - January 2019

Ofi - Agri Commodities

Cairo, Egypt

January 2015 - January 2019

Championed cultural transformation initiatives, promoting agility,
•
•
Company industry:
Agriculture & Crop Production

Talent Acquisition & OD Manager

January 2012 - January 2015

Marico Egypt-Consumer Care

Cairo, Egypt

January 2012 - January 2015

Increased regional recruitment success by \{15%\} by leading initiatives
•
• in Egypt and KSA.
Developed and executed talent acquisition strategies aligned with
growth objectives.
Company industry:
FMCG

HR Operations Manager

November 2006 - January 2012

Marico Egypt-Consumer Care

Cairo, Egypt

November 2006 - January 2012

• Oversaw HR operations ensuring compliance, efficiency, and strategic
support for organisational goals
Company industry:
FMCG

Education

Arab Academy for Science, Technology & Maritime Transport

January 2014

January 2014

Master's degree, Administration And Business Administration

Egypt

Cairo University

December 1994

December 1994

Bachelor's degree, Law

Egypt

Skills

HR Strategy
Expert
HR Strategy
Expert
Crisis Communications
Expert
Crisis Communications
Expert
Conflict Management
Expert
Conflict Management
Expert
Coaching Leaders
Expert
Coaching Leaders
Expert
HRIS
Expert
HRIS
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
CONTRACTOR LICENSE
Intermediate
CONTRACTOR LICENSE
Intermediate
ORGANIZATIONAL CHANGE MANAGEMENT
Intermediate
ORGANIZATIONAL CHANGE MANAGEMENT
Intermediate
ORGANIZATIONAL CULTURE CHANGE
Intermediate
ORGANIZATIONAL CULTURE CHANGE
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
ORGANIZATIONAL DEVELOPMENT
Intermediate
ORGANIZATIONAL DEVELOPMENT
Intermediate
Organizational Development
Expert
Organizational Development
Expert
BUSINESS TRANSFORMATION
Expert
BUSINESS TRANSFORMATION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
TALENT ACQUISITION
Intermediate
TALENT ACQUISITION
Intermediate
ONBOARDING STRATEGIES
Intermediate
ONBOARDING STRATEGIES
Intermediate
EMPLOYEE RELATIONS
Intermediate
EMPLOYEE RELATIONS
Intermediate
ECOLOGY
Intermediate
ECOLOGY
Intermediate
CHANGE MANAGEMENT
Intermediate
CHANGE MANAGEMENT
Intermediate
SUCCESSION PLANNING
Intermediate
SUCCESSION PLANNING
Intermediate
ACCOUNTABILITY
Intermediate
ACCOUNTABILITY
Intermediate
PAYROLL PROCESSING
Expert
PAYROLL PROCESSING
Expert
Problem Solving
Expert
Problem Solving
Expert
MAPPING
Expert
MAPPING
Expert
PERFORMANCE MANAGEMENT
Expert
PERFORMANCE MANAGEMENT
Expert
EMPLOYEE SATISFACTION
Expert
EMPLOYEE SATISFACTION
Expert
APPRAISALS
Expert
APPRAISALS
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
ONBOARDING
Expert
ONBOARDING
Expert
Operational HR
Expert
Operational HR
Expert
Performance Appraisal
Expert
Performance Appraisal
Expert
Payroll
Expert
Payroll
Expert
LABOR LAW
Expert
LABOR LAW
Expert
AUTOMATION
Intermediate
AUTOMATION
Intermediate
BUSINESS PARTNERING
Intermediate
BUSINESS PARTNERING
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE RELATIONS
Intermediate
EMPLOYEE RELATIONS
Intermediate
HUMAN RESOURCES INFORMATION SYSTEM HRIS
Intermediate
HUMAN RESOURCES INFORMATION SYSTEM HRIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
WORKFLOW AUTOMATION
Intermediate
WORKFLOW AUTOMATION
Intermediate

Languages

English
Expert
Arabic
Expert

Training and Certifications

Certifications
Train the Trainer Workshop
HR Assessor HSL
Certified KPIs
PHR
UAE Driving License
Train the Trainer – ofi
Sustainability Training – ofi
SHL Certified HR Assessor
Certified KPIs Professional
UAE Driving License
HR Diploma
Feb 2017
Certified KPI
May 2018