Field marketing manager META region
Nexthink
Total years of experience :11 years, 9 Months
o Building the marketing plan for the region
o Increase pipeline through demand generation activities
o Planning and executing all events and exhibitions within the region
o Managing activities with partners
o Managing the budget, choosing the venue, working on branding, content, creating invitations, driving and monitoring registration, allocating speakers, onsite event management
o Working with customers on references and case studies
o Building the yearly marketing plan through market analysis and yearly objectives
o Working closely with sales leaders to understand their yearly objectives
o Planning and communicating the marketing calendar of events
o Planning and executing all events and exhibitions within the Gulf Region
o Managing the budget, recruiting, negotiating and working with different suppliers, choosing the venue, working on branding with the agency, finding the content, creating invitations, driving and monitoring registration, allocating speakers, onsite event management.
o Ensuring to increase pipeline and lead generation
o Monitoring all activities results; in terms of leads generation and conversion to find best practices
o Managing and organizing events’ plan for each Fiscal year in collaboration with different sales directors
o Identifying the event objectives with the function manager
o Managing operational and administrative functions to ensure events are delivered efficiently; in addition to creating electronic invitations, and working with different sales teams to generate the targeted customer invites
o Working closely with the presales team to create the event’s agenda and allocate speakers
o Arranging event's logistics \[e.g. venue, catering and branding\]
o Following up on the customer invitation and registration process
o Responsible for onsite inspection and event management (venue, branding, catering, registrations, timings, giveaways, ushers, speakers)
o Creating post event reports and retention files
o Following up on leads formed by the event to ensure its success and deducing its ROI
o Meeting with new agencies as prospect suppliers
o Obtaining and negotiating offers from different agencies
o Managing a portfolio of accounts and selling online recruitment products and services through effective presentation of their key features and benefits
o Understanding the clients’ needs and proposing the suitable recruitment solution
o Generating new business and identifying new opportunities
o Meeting with customers and giving them presentations of our services
o Handling customer objections and complaints
o Achieving the sales and activities targets
o Account manager for HP’s Partners
o Handle the relationship between HP and the that partners they sell through
o Enrolling new partners; their contracts, business plans, growth plans, partnership set up forms
o Handle partners’ funnel, communicate the funnel internally with other account managers and sales team and handle deals’ protection status between partners and level of discounts
o Plan and execute the marketing activities and funds per half
o Enhance their technical knowledge and their partnership status by organizing trainings and increasing their certifications
o Setting the partner’s Quota per half and following up on their advancement and helping them to achieve it
o Act as sales representative for any unattended accounts brought in by the partner ( sales visits, quotations and closing the deals)
o Solve any problem that arises for the partner; portal access, claiming funds, credit holds, missing certifications….
Inside Sales Representative acts as the account manager for SMBs. I'm responsible for the management of these account; to profile them, hunt for new deals, then fully manage the sales cycle between our partners and the clients and the internal affairs;solution, quotations and pricing. Another part of the job is to execute certain campaigns that we are pitching. It is all about the customer relationship and interaction.
We establish our relationship with the customer through regular phone calls, customer visits if required and events.
Completed bachelor degree in computer science, major information systems with a GPA of 3.5 form the British university in Egypt. My dissertation's topic was the user interface design of decision support systems(DSS) along with an implemented DSS to help in marketing, sales and HR recruitment for a company.