Strategic Communications Trainee
Brunswick Group
Total years of experience :1 years, 8 Months
Brunswick Group is a leading strategic communications firm with 23 offices around the world. Brunswick focuses on business critical communications - helping organizations address challenges that may affect their reputation, valuation or ability to achieve their ambitions.
During my time with Brunswick Group I had the opportunity to advice clients in different sectors ranging from oil & gas to banking to arts. I worked with Expo 2020, IPIC, Bill & Melinda Gates Foundation, NBAD-FGB merger, Abu Dhabi Tourism and Culture Authority (TCA), NYUAD Art Gallery, National Pavilion UAE and Dubai Culture Authority - Vice Chairman’s office.
• Conducted in-depth research on various topics and developed briefing materials.
• Developed the core regional media list for Expo 2020.
• Drafted weekly media monitoring reports for various clients.
• Drafted press materials for the National Pavilion UAE Venice Biennale.
• Represented the organization to clients, the public, and government officials.
• Provided on-site support during events and drafted post-event evaluations.
• Conducted market and public opinion research related to the client's positioning among key stakeholder audiences.
• Handled media relations for Expo 2020, TCA, National Pavilion UAE, and NYUAD Art Gallery.
• Led and conducted the NBAD-FGB merger media monitoring efforts.
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.
During my time with Edelman I mainly worked with Abu Dhabi Tourism Authority (TCA) on the Louvre Abu Dhabi and Zayed National Museum, NYUAD Art Center, and Yas Marina. However, whenever I had the opportunity I also worked with X-Box, Etisalat, and Abu Dhabi Music and Arts Foundations (ADMAF).
• Conducted market and public opinion research related to the client's positioning among key stakeholder audiences.
• Drafted weekly media monitoring reports for Zayed National Museum, NYUAD Art Center and Yas Marina.
• Developed the main media monitoring database for the Louvre Abu Dhabi.
• Represented the organization to clients, the public, and government officials.
• Provided on-site support during Abu Dhabi Art and drafted post-event evaluations.
• Collaborated with media to yield coverage and promote the client's brand.
National Security Institute (NSI) is a security education and training center owned by the Privatization Serves Group (PSG), a department of the Ministry of Interior. NSI provides internationally recognized quality training by ensuring the highest standards of public safety training for the benefit of the society.
• Planned and coordinated logistics and materials for board meetings, committee meetings and staff events.
• Managed office supplies, vendors, organization and upkeep.
• Conducted the post-production process for company productions, including editing, dubbing and color correction.
• Edited, toned, captioned and uploaded company photographs.
• Trained civilians on safety guidelines incase of a fire or an earthquake.
I specialized in Integrated Strategic Communications which is a combination of PR, Marketing and Advertising. Awards • Exemplary Student Award for Academic Excellence - 2015 & 2016 • Zayed Scholar Certificate in recognition of Academic Excellence - Fall 2014 & Fall 2015 • Most Promising New Student Award - College of Communications and Media Science - 2014 • Distinguished Member of the Month - Student Council - Nov. 2013 & March 2015 • Dean’s List Certificate in recognition of Academic Excellence - Fall 2012, Spring 2013, Spring 2014, & Spring 2015.